Brand Tone

aspirational, passionate, and community-focused

Brand Values

• •Quality & Performance
• •Authenticity & Passion
• •Community & Connection
• •Expertise & Trust

Best Practices

• •Lead with Passion, Follow with Tech: Start your copy with the emotion and excitement of the sport. Then, support it with the technical details and performance benefits that justify the purchase for a knowledgeable audience.
• •Use High-Quality Visuals: Your copy is only as good as the visuals that accompany it. Use professional, dynamic, and authentic photos and videos that reflect the high-performance nature of your products.
• •Speak the Language of the Rider: Use terminology that is authentic to the snowboarding, skiing, and skateboarding communities (e.g., 'pop,' 'carve,' 'kickflip,' 'backcountry'). This builds credibility and shows you are part of the culture.
• •Highlight the 'Why,' Not Just the 'What': Instead of just listing features, explain the benefit. Don't just say 'carbon reinforced'; say 'carbon reinforced for superior response and edge control on icy terrain.'
• •Foster and Feature Your Community: Actively encourage user-generated content. Feature local riders and customers in your social media. This reinforces your brand's value of community and turns customers into brand advocates.

Social Perception

Marker Shop is perceived as a highly reputable, specialized 'core' shop for serious riders within the action sports community, benefiting from a positive association with the 'Marker' brand and showing strong customer satisfaction.

Copy Examples

• •Dominate the mountain. The new Capita Black Snowboard of Death has arrived. Engineered for power, control, and unmatched response in the most demanding terrain. This isn't just a board; it's a statement. Available now in-store and online. #MarkerShop #Snowboarding #CapitaBSOD #RideTheLegend
• •Precision you can trust when it matters most. Marker bindings offer the ultimate connection between you and the snow. From pristine slopes to backcountry adventures, lock in with confidence. Explore our full range of Marker bindings and find the perfect setup for your ride. #MarkerShop #Skiing #MarkerBindings #Freeride
• •Unleash your creativity on any terrain. The Welcome 'Maned Woof' deck is built for the modern skater who sees the streets, parks, and ramps as a single canvas. With its unique Son of Moontrimmer shape, this deck offers a stable, responsive ride for innovative lines and powerful tricks. Art by Jason Celaya. Get yours and break the mold. #MarkerShop #Skateboarding #WelcomeSkateboards
• •The air is getting colder, and the mountains are waiting. It's time to gear up for a season of unforgettable moments. At Marker Shop, we've curated the best 2025 gear from brands like Burton, Volkl, and Union to ensure you have the performance and reliability you demand. From first tracks to final runs, we've got your back. Shop the new collection. #MarkerShop #WinterIsComing
• •Your playground. Your rules. Loving the shots you've been tagging us in! Keep sharing your sessions using #MarkerShopCommunity for a chance to be featured. We're more than a shop; we're a family. #MarkerShop #SkateCommunity #SnowboardCommunity