Brand Tone

friendly, enthusiastic, and community-centric

Brand Values

• •Community
• •Affordability & Value
• •Quality & Variety
• •Transparency & Trust
• •Engagement

Best Practices

• •Embrace Emojis and Enthusiasm: Consistently use emojis (like ✨, 🔮, 💖, 🔥) and enthusiastic language ('Amazing,' 'Incredible,' 'You won't want to miss this!') across all platforms to maintain an energetic and friendly tone.
• •Prioritize 'Community' in Your Language: Use collective and inclusive words like 'we,' 'us,' and 'the magic fam.' Frame live sales as community events ('Come hang out with us!') rather than just transactional opportunities.
• •Be Visually Consistent: Use a similar style of lighting and background for product photos and videos on Instagram, TikTok, and the website. This creates a cohesive and professional, yet authentic, brand identity.
• •Engage Directly and Personally: During live sales and in comments, address customers by their usernames whenever possible. Answering questions in a friendly, conversational manner reinforces the brand’s approachable and community-focused values.
• •Showcase, Don't Just Tell: Instead of just listing product features, use video to show them in action. Demonstrate the flash of a labradorite, the glow of a UV-reactive crystal, or the intricate details of a carving to share your genuine passion for the products.

Social Perception

The brand is perceived as an active and engaging member of the online crystal community. Customer engagement is high, primarily centered around the weekly TikTok events. Customers likely see the brand as a reliable source for unique and affordable crystals and view the live sales as a fun, community-oriented event. The use of platforms like TikTok and Instagram makes the brand feel current and connected. The visual nature of these platforms is perfectly suited for showcasing the beauty and uniqueness of the crystal products. The perception is that of a personable, small business. The direct interaction with the owner during live sales fosters a more personal connection than a typical e-commerce experience would allow, building loyalty and a sense of familiarity.

Copy Examples

• •Instagram Post for New Arrivals: ✨ JUST LANDED! ✨ Get ready to lose yourself in the incredible banding on these new Rainbow Fluorite Bowls! 🌈 Each one is a unique universe of color. We'll be showing these beauties off up-close during our TikTok Live Sale this Sunday. Don't miss your chance to claim one! #MarkedByMagic #CrystalLove #NewArrivals #RainbowFluorite #CrystalShopAustralia
• •TikTok Live Sale Reminder Video (On-Screen Text: 'LIVE SALE SUNDAY! 🔥 Statement pieces, new carvings, tumbles & more!' and Caption: 'Set your alarms! 🚨 You've been asking, and we've delivered! Our TikTok Live this Sunday is STACKED with incredible new pieces, including some jaw-dropping Volcano Agate Palms. Come hang out, claim some magic, and join the fun! See you there! #TikTokLive #CrystalLiveSale #MarkedByMagic #CrystalCommunity #AffordableCrystals')
• •Website Homepage Banner: Headline: Live Sale Deposits are Open! Sub-headline: 'Our next TikTok Live is this Sunday! Secure your spot to join our weekly crystal auction and claim your magic. We can't wait to see you there!'
• •Email Newsletter Snippet: Subject: ✨ You're Invited! Magic Awaits this Sunday... Body: 'Hey Crystal Lover! Get ready for another amazing community night. Our TikTok Live Sale is happening this Sunday, and we've hand-picked some truly special pieces just for you. From stunning statement spheres to affordable tumbles perfect for any collection, there's a little bit of magic for everyone. See you on Sunday!'
• •Instagram Story (Poll): Poll Question: 'What are you hoping to see more of in our next Live Sale?' Options: '🌙 More Moon Bowls!' or '🔮 Stunning Spheres!'