Brand Tone

sophisticated, conscious, and approachable

Brand Values

• •Quality & Durability
• •Sustainability
• •Timeless Scandinavian Design
• •Functionality

Best Practices

• •Lead with Values: Always anchor the copy in one of the core values: Quality, Sustainability, Timeless Design, or Functionality. Whether it's a product description or a social media post, ensure the message reinforces what the brand stands for.
• •Balance Sophistication with Approachability: Use clean, elegant language but avoid being cold or overly formal. Weave in the "love story" and the passion of the founders to maintain a human connection with the audience.
• •Be Specific About Sustainability: Avoid vague terms. Use concrete examples like "made from 5 recycled plastic bottles" or "our Zero Waste process ensures no leather goes to landfill". This builds credibility and educates the consumer.
• •Connect Design to Function: Never describe the look of a product without mentioning its practical benefit. For example, "A unique silhouette with three thoughtfully placed pockets to keep you organized." This reinforces the brand's origin story and a key value proposition.
• •Maintain Visual and Tonal Consistency: Ensure that the sophisticated, clean, and conscious tone is reflected in all visuals. Photography should be high-quality, minimalist, and align with the Scandinavian aesthetic. The copy and images must work together to tell the same cohesive story across all platforms.

Social Perception

Markberg is perceived positively by its customers and the broader market as a reputable, stylish, and responsible brand. It is seen as high-quality and worth the price, a sustainable and ethical choice, stylish and on-trend, and reliable and customer-focused.

Copy Examples

• •Details that last a lifetime. Our commitment to quality isn’t just a promise—it’s in every stitch and every carefully chosen material. Designed in Scandinavia and crafted to be loved for years, because true style is timeless. #Markberg #TimelessDesign #QualityCraftsmanship
• •Style that doesn’t cost the earth. We transformed 5 plastic bottles into your new favorite bag. Our Recycled Collection is proof that fashion can be beautiful, functional, and responsible. Join us in making a difference, one accessory at a time. Shop sustainable style now. #Markberg #SustainableFashion #ZeroWaste
• •Simplicity, Perfected. Discover the Fall/Winter Collection—where clean Scandinavian lines meet everyday function. Timeless pieces designed for the life you live. #Markberg #NewCollection #ScandinavianDesign
• •The Antonella Shopper: your go-to companion from morning coffee to evening commitments. Crafted from antique-finish leather that only gets better with age, this bag is designed for effortless functionality. A spacious interior, secure zip pocket, and comfortable straps mean you can carry everything you need with ease and elegance. It’s not just a bag; it’s a seamless part of your day.
• •A Story in Every Piece | Our Zero Waste Promise