Brand Tone

Empathetic, Artistic, Approachable, Personal, Inclusive

Brand Values

• •Customer Empowerment & Confidence
• •Individuality & Self-Expression
• •Quality & Comfort
• •Personalized Service & Guidance
• •Legacy & Adaptability

Best Practices

• •Embrace Empathy: Always write from a place of understanding your customer's needs, potential insecurities, and desires, especially concerning aging and body changes. Use language that is supportive and encouraging.
• •Highlight Artistry and Uniqueness: Use descriptive and evocative language that reflects the 'artistic,' 'whimsical,' and 'creative' nature of the clothing and accessories. Steer clear of generic fashion jargon.
• •Maintain an Educational & Guiding Voice: Share knowledge about fit, fabric, and styling in a helpful, not prescriptive, way. Empower customers to make choices that make them feel good, reinforcing the 'I don't believe in fashion rules' philosophy.
• •Infuse Personal Story & Passion: Where appropriate, weave in the heritage of the brand and Chris Warren's personal commitment and passion for dressing women. This builds authenticity and connection.
• •Consistently Use Inclusive Language: Reinforce the '#ForAllWomen' ethos by ensuring all copy is welcoming and speaks to a diverse range of women, emphasizing flattering fits for all shapes, sizes, and ages.

Social Perception

Trusted Advisor for Mature Women seeking Stylish, Comfortable, and Flattering clothing. Appreciation for Personal Touch & Expertise. Seen as a source for Unique & Artistic Finds. Supportive Community.

Copy Examples

• •Homepage Banner: 'Rediscover Your Style, Effortlessly. At Marjory Warren Boutique, we celebrate you. Find artisan-crafted pieces designed for comfort, confidence, and every beautiful chapter of your life. #ForAllWomen'
• •Product Description (e.g., for a Flowy Tunic): 'More than just a tunic, it's a feeling. Envelop yourself in the soft drape of this conscientiously-sourced fabric, cut to flatter and flow with you. Perfect for expressing your unique artistic flair, whether you're meeting friends for lunch or enjoying a quiet moment. Because you deserve to feel fabulous, every single day.'
• •Social Media Post (Instagram - with an image of a stylish older woman wearing their clothes): 'Beauty isn't an age, it's an attitude. Our latest collection is here to help you express yours with joy and ease. Chris, our founder, handpicks every piece, believing that true style is about feeling wonderful in your own skin. Tap to explore looks that understand and celebrate you. [Link in bio]'
• •Email Subject Line: 'Feel Seen, Feel Beautiful: Styles Chosen with You in Mind' Email Body Snippet: 'Hi [Customer Name], navigating style changes can be a journey, and we're here to make it a joyful one. Marjory Warren Boutique is more than a store; it's a space where your comfort and confidence are our greatest inspiration. Explore our new arrivals, thoughtfully curated to flatter your silhouette and spark your creativity...'
• •'About Us' Page Excerpt: 'For over 40 years, and now online, Marjory Warren Boutique has been dedicated to one simple mission: helping women shine. We believe that what you wear should be a source of joy, not frustration. That's why we focus on artistic, comfortable, and high-quality pieces that honor your individuality and celebrate your journey. Let us help you find clothes that make you not only look good but feel truly understood.'