Brand Tone

Empathetic & Understanding, Knowledgeable & Guiding, Approachable & Friendly, Authentic & Personal, Positive & Empowering

Brand Values

• •Customer-Centricity & Problem Solving
• •Inclusivity & Age Positivity
• •Comfort & Quality
• •Artistic & Unique Style
• •Authenticity & Transparency
• •Heritage & Experience

Best Practices

• •Speak Directly to Her Experience: Always write with the target customer (primarily women over 50) in mind. Acknowledge her potential frustrations with mainstream fashion and highlight how the boutique offers solutions. Use 'you' and 'your' frequently.
• •Emphasize Solutions and Benefits, Not Just Features: Instead of just saying 'natural fibers,' explain *why* that matters: 'breathable comfort for all-day wear,' 'kind to sensitive skin.' Focus on how the clothes solve problems like fit, comfort, and finding age-appropriate yet stylish options.
• •Maintain a Warm, Guiding, and Slightly Informal Voice: Be approachable, like a knowledgeable friend offering trusted advice. Avoid overly technical jargon unless explaining something specific like measurements, and even then, keep it clear and helpful.
• •Infuse Authenticity and Personal Connection: Continue to share Chris's insights, the brand's history, and the 'why' behind the boutique. This builds trust and differentiates the brand from impersonal retailers. Storytelling around upcycled pieces or artisan connections can enhance this.
• •Be Consistently Positive and Empowering: Frame aging as a positive chapter and style as a tool for confidence and self-expression. Avoid language that could be perceived as patronizing. Focus on celebrating the customer and her evolving style.

Social Perception

Trusted Advisor, Niche Specialist, Source of Unique Finds, Supportive Community, Positive & Appreciative Customers

Copy Examples

• •Homepage Banner: 'Rediscover the joy of dressing. At Marjory Warren Boutique, we handpick comfortable, stylish pieces that celebrate your unique shape and vibrant spirit. Effortless style for women who know life's too short for anything less.'
• •Product Description (for a 'Cut Loose' top): 'Feel beautifully confident in our latest Cut Loose arrival. Crafted from breathable natural fibers, this top drapes elegantly, offering a flattering silhouette without clinging. We’ve taken the guesswork out of sizing – check our detailed measurements in the tab below to find your perfect, comfortable fit. Because you deserve to feel as good as you look.'
• •Social Media Post (Instagram/Facebook - with an image of Chris or a customer modeling an outfit): 'It's not just about the clothes; it's about how they make you *feel*. We believe every woman deserves to step out feeling fabulous and comfortable in her own skin. This [Outfit Name] is a perfect example – artistic, easy-to-wear, and designed to flatter. Let us help you find pieces you'll love for years to come. #ForAllWomen #StyleOver50 #ComfortAndChic'
• •Email Subject Line: 'Tired of clothes that don't 'get' you? We do.' Email Body Snippet: '...That's why Marjory Warren Boutique exists. For over 40 years, we've been dedicated to finding those special pieces that flatter, feel wonderful, and let your personality shine. Forget 'fashion rules' – let's find what makes YOU feel amazing. Explore our new arrivals, curated with your comfort and style in mind...'
• •About Us Page Snippet: 'More than a boutique, we're your trusted style partner. We understand the journey of a woman's body and believe that style only gets better with age. Our mission is simple: to provide you with beautiful, high-quality clothing that fits impeccably and makes you feel incredible, every single day. Because when you feel good, you thrive.'