Brand Tone

Elegant, romantic, and aspirational. It speaks to brides-to-be with a soft, reassuring, and expert voice. The language used is sophisticated yet accessible, focusing on creating a "timeless" and "perfect" look for a very special day. Words like "luxury," "handmade," "elegance," and "beauty" are prevalent.

Brand Values

• •Elegance and Timelessness
• •Craftsmanship and Quality
• •Passion and Expertise
• •Personal Story
• •Customer-Centricity

Best Practices

• •Always Use Evocative and Romantic Language: Incorporate words like "timeless," "elegant," "romantic," "breathtaking," "handcrafted," and "dreamy" to maintain the brand's aspirational tone.
• •Tell a Story: Frame products not just as accessories, but as integral parts of a bride's personal love story and wedding day narrative.
• •Highlight the "Handmade" Aspect: Consistently mention that the accessories are handmade to emphasize quality, uniqueness, and the care invested in each piece.
• •Leverage the Founder's Expertise: Casually reference the founder's background as a professional hairstylist in blog posts and "about" sections to build trust and authority.
• •Maintain Visual and Textual Consistency: Ensure that the elegant and romantic tone of the copy is always matched by high-quality, soft-focus, and aesthetically pleasing visuals across all platforms.

Social Perception

Mariyakova is perceived as a high-end, specialized brand within the bridal industry in Belgium. It is seen as a source of luxury, handmade accessories and expert hairstyling. The association with the founder's specific expertise as "The Hair Whisperer" gives the brand a professional and trusted image. The curated online presence projects an image of quality and desirability.

Copy Examples

• •Elegance is woven into every detail. Our new, handcrafted 'Seraphina' comb is designed to catch the light and the eyes of everyone in the room. The perfect finishing touch to your forever look. #mariyakovabridal #bridalaccessories #handmadejewelry #weddinghair
• •Your love story is unique. Your bridal look should be too. Discover our collection of timeless, handmade hair accessories and find the piece that tells your story. Visit our website to explore the full collection. #bridetobe #engaged #weddinginspiration #mariyakova
• •Dreaming of the perfect bridal hairstyle? Our delicate hair vines are designed to be woven into soft updos or flowing waves for a touch of romantic elegance. Handmade with love for your special day. #weddinghairinspo #bridalvine #romanticbride #handmade
• •Timeless Beauty, Handcrafted for Your Wedding Day. Explore our collection of luxury bridal hair accessories.
• •An Ounce of Inspiration for Your Big Day ✨