Brand Tone

Empowering and Affirming, Warm and Approachable, Conscious and Principled, Aspirational yet Relatable

Brand Values

• •Local Production & Craftsmanship
• •Slow Fashion & Sustainability
• •Authenticity & Inclusivity
• •Timeless Elegance
• •Community

Best Practices

• •Lead with Values
• •Speak to the "Maritta Woman"
• •Balance Elegance with Warmth
• •Emphasize Longevity and Versatility
• •Foster Community Through Conversation

Social Perception

Trustworthy and Transparent, High-Quality, Authentic, Empowering

Copy Examples

• •The dress you’ll reach for, season after season. Introducing the 'Sofia' dress, designed for sunny strolls and unforgettable evenings. Every stitch is a promise of timeless style and conscious craftsmanship, made with love in Spain. Because you deserve fashion that feels as good as it looks. #MarittaWoman #MadeInSpain #SlowFashion
• •More than just a blouse, the 'Elena' is a canvas for your personal style. Crafted from breathable, high-quality cotton in our Spanish workshop, its timeless silhouette pairs effortlessly with tailored trousers for the office or your favorite denim for a relaxed weekend. We believe in creating pieces that adapt to your life, offering endless possibilities and enduring quality. Invest in style that lasts.
• •Hi [Customer Name], We've always believed that fashion should celebrate you. As sisters, we started Maritta to create the clothes we wanted to wear—timeless, beautifully made, and designed for our real lives. Today, we're so proud to share our newest collection with you. Each piece is thoughtfully designed and crafted in Spain, ready to become a cherished part of your story. Discover the collection and find your new forever piece.
• •One pair of trousers, endless possibilities ✨ Our 'Carmen' trousers aren't just made in Spain—they're made to live in. Which look is your favorite? #SlowFashion #StyleHacks #MadeInSpain #CapsuleWardrobe
• •Why 'Made in Spain'? For us, it’s everything. It’s knowing the names of the talented artisans who craft our designs. It’s ensuring quality in every single garment. And it’s a commitment to our community and to a more conscious way of creating. Thank you for being part of our journey and for believing in slow fashion with us. #MarittaValues #HechoEnEspaña #SlowFashionCommunity