Brand Tone

Passionate and Expressive, Inspirational and Joyful, Authentic and Intuitive, Accessible and Connecting, Playful and Vivacious

Brand Values

• •Emotional Expression
• •Authenticity
• •Joy and Energy
• •Connection
• •Curiosity and Experimentation
• •Resilience and Self-Belief

Best Practices

• •Lead with Emotion and Sensation: Use words that evoke feelings, energy, and sensory experiences (e.g., "vibrant," "joyful," "breathe," "feel," "energy," "pulse," "sings"). Connect the art to how it makes the viewer *feel*.
• •Embrace Authenticity and Imperfection: Don't be afraid to be human and direct. Use phrases that reflect the idea that art is an expression, not a perfect science (e.g., "raw feeling," "intuition leads," "nothing is over-explained").
• •Focus on Connection and Reconnection: Frame the art as a bridge – to emotions, to one's inner self, or simply to a more joyful state. Use inclusive and welcoming language.
• •Highlight Energy, Color, and Playfulness: Consistently use descriptive language that emphasizes the dynamic, colorful, and often playful nature of the artwork, as this is a key element of its appeal.
• •Share the "Why" Transparently: Weave in the artist's purpose – to express, to bring joy, to help others connect, to explore. For content aimed at other artists, extend this to sharing knowledge and demystifying the art world.

Social Perception

A Talented and Recognized Artist, A Source of Joyful and Energetic Art, An Artist with a Unique, Expressive Style, Inspiring and Relatable (for artists), Professional and Customer-Oriented

Copy Examples

• •Instagram Post (Showcasing a new piece): Dive into a world where color sings and energy flows. ✨ This new piece, 'Whispers of Dawn,' started as a quiet feeling and blossomed into this explosion of joy. What does it whisper to you? Let art be the breath that reconnects you to your vibrant inner world. #MarisolEvoraArt #AbstractExpressionism #ArtThatFeels #BringEnergyHome #IntuitiveArt
• •Website Banner (Homepage): Marisol Evora: Experience Art That Breathes. Discover original abstract paintings born from raw emotion and a passion for color. Find your piece of joy today and let your space tell a story of energy and truth.
• •Email Newsletter Excerpt (to subscribers, including other artists): Hello, fellow art lover! This week, I'm sharing not just a new collection brimming with Mediterranean-inspired hues, but also a blog post on navigating the beautiful chaos of the creative process. Remember, your unique voice is your superpower. Let's paint our worlds with authentic expression! Explore the new works and insights here: [Link]
• •Product Description (for an online gallery): Artist Marisol Evora invites you on an intuitive journey with 'Chromatic Pulse.' This mixed-media piece is a testament to living emotionally, with layers of texture and vibrant color that seek to energize your space and spark a connection. More than just a painting, it's an experience waiting to unfold, bringing a playful yet profound presence to your collection.
• •Social Media Ad (Targeting art collectors and interior design enthusiasts): Transform your everyday with art that radiates pure energy. Marisol Evora’s abstract paintings are more than decor; they are conversations in color, designed to uplift and inspire. Each piece is a unique expression, a playful dance of intuition and vibrant life. Discover your connection. Shop the collection now. [Link] #ContemporaryArt #AbstractArt #InvestInArt #HomeDecor #JoyfulLiving