Brand Tone

Sophisticated & Artistic, Passionate & Expressive, Professional & Established, Approachable & Sincere

Brand Values

• •Artistic Excellence & Innovation
• •Emotional Connection
• •Authenticity & Originality
• •Accessibility (to a degree)
• •Contemporary Relevance

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the brand's tone (e.g., sophisticated, evocative, insightful, professional) and provide examples of "do's and don'ts." This should include preferred terminology related to his art and philosophy.
• •Focus on "Why" as much as "What": When describing artworks, go beyond just the visual. Touch upon the inspiration, the emotion, or the concept behind the piece. This aligns with the passionate and expressive aspects of the brand.
• •Maintain a High Standard of Language: Use clear, grammatically correct, and articulate language. Avoid overly casual slang or jargon that doesn't fit the sophisticated art context. Ensure descriptions are as thoughtfully crafted as the art itself.
• •Visual-Verbal Harmony: Ensure the copy complements the visuals. If the artwork is abstract and emotive, the language should be evocative and open to interpretation rather than overly literal or simplistic.
• •Consistent Terminology: Use consistent terms when referring to his artistic style (e.g., "Fluid Realism"), collections, and recurring themes. This reinforces brand identity and helps educate the audience. When discussing exhibitions or achievements, maintain a professional and factual tone.

Social Perception

Talented & Skilled Artist, Innovative, Professional & Serious, Visually Striking, Emerging/Established Contemporary Artist

Copy Examples

• •Website Banner/Homepage Intro: "Experience the convergence of emotion and technique. Marios Thrasyvoulou's contemporary art invites you to explore the depths of perception and the fluidity of being."
• •Instagram Post (New Artwork): "Unveiling 'Ephemeral Echoes.' This piece delves into the transient nature of memory, captured through layers of pigment and the distinct flow of Fluid Realism. What emotions does it evoke for you? #MariosThrasyvoulouArt #ContemporaryPainting #FluidRealism #ArtCollector #NewWork"
• •Product Description (Print): "Bring the captivating energy of Marios Thrasyvoulou's 'Chrysalis #3' into your space. This museum-quality giclée print faithfully reproduces the vibrant hues and intricate textures of the original painting, offering a daily encounter with art that speaks to transformation and inner worlds."
• •Facebook Event (Exhibition): "Join Marios Thrasyvoulou at the upcoming [Exhibition Name] from [Date] to [Date]. Discover his latest collection, where abstract narratives and refined techniques challenge and enchant. A dialogue between the artist and the viewer awaits. #ArtExhibition #ContemporaryArt #MariosThrasyvoulou #LondonArtScene"
• •Email Newsletter Subject: "New Perspectives: Fresh from the Studio of Marios Thrasyvoulou" (Body Teaser: "Step into a world where color tells stories and form defies expectation. Explore the latest creations born from a passion for artistic innovation...")