Tono de Marca

Personal and authentic, encouraging and uplifting, quirky and mystical, appreciative and community-oriented.

Valores de Marca

• •Craftsmanship and Artistry
• •Personal Connection
• •Conscious Consumption
• •Supporting Creatives
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the products back to the core values of fostering connection, sending encouragement, and celebrating artistry. Explain the inspiration behind a design.
• •Embrace the "Woo-Woo": Don't shy away from the mystical, witchy, and quirky language. Use terms like "magic," "vibes," "manifest," and "ritual" where appropriate to reinforce the brand's unique niche.
• •Tell Kerri's Story: Continue to weave the founder's personal journey and passion into the narrative. People connect with the story of the transition from Marion + Rose to drawn by water.
• •Speak Like a Friend: Use a conversational, warm, and authentic tone. Write captions and emails as if you're speaking to a creative, like-minded friend.
• •Highlight the Craft: Emphasize that the products are original designs. Mention the materials used (e.g., "printed on heavy, tactile cardstock") to reinforce the value of craftsmanship and quality.

Percepción Social

Leveraging the highly positive perception of the original Marion + Rose Fine Goods, known for its beautifully curated space and unique artisan products. The current brand is perceived as a natural and personal evolution, inviting the former community to follow along on a new, more intimate creative journey.

Ejemplos de Copy

• •Sometimes you just need to send a little magic. Our newest card is for the friend who reads tarot, charges their crystals under the full moon, and always knows what to say. Who are you sending this to? Tag your magical mate. ✨ #drawnbywater #sendgoodvibes #witchesofinstagram #shopsmall
• •For your brilliant ideas, secret schemes, and grocery lists. This notepad is here to hold it all. Featuring 100 pages of smooth, sustainably sourced paper and a touch of gothic charm, it’s the perfect companion for your desk or your altar. Go ahead, manifest that destiny. #stationeryaddict #witchyvibes #manifestation
• •From Oakland, with love. ❤️ You might remember us as Marion + Rose in Old Oakland. Now, we're drawn by water, an online shop for cards and goods that send good vibes. Founded by the same owner, with the same passion for craftsmanship and community. Discover our new collection of quirky, heartfelt paper goods. Link in bio! #oaklandsmallbusiness #eastbay #shoplocal
• •A little magic for your inbox (and 15% off)
• •More than a card. It's a connection. Shop our collection of unique goods for thoughtful people.