Brand Tone

Artistic, Creative, Passionate, Personal, Conscious, Mindful, Elegant, Timeless, Approachable, Warm

Brand Values

• •Craftsmanship/Artisanry
• •Uniqueness/Exclusivity
• •Timelessness
• •Slow Fashion
• •Passion & Dedication
• •Chilean Identity
• •Quality

Best Practices

• •Embrace Storytelling: Consistently weave in the brand's origin story (the connection to puppets, the grandmother, the love for craft) and the "why" behind Marioneta Moda. This reinforces the artistic, passionate, and personal tones.
• •Spotlight Core Values: Ensure key phrases like "hecho a mano," "diseño de autor," "slow fashion," "exclusivo," and "atemporal" are naturally integrated into product descriptions, social media posts, and all communications. This keeps the brand's foundational principles front and center.
• •Use Evocative & Sensory Language: Employ words that convey artistry, quality, and the tactile nature of handmade items (e.g., "crafted," "woven," "soulful," "vibrant texture," "flowing silhouette"). This appeals to the customer's desire for something special and beautiful.
• •Maintain a Warm Yet Elegant Voice: Communicate with approachability and warmth, especially in direct interactions, while ensuring the overall language reflects the elegance and quality of the designs. Avoid overly casual slang or overly stiff corporate language.
• •Ensure Visual and Textual Cohesion: The copy should always align with the brand's visual identity. If the imagery is artistic, clean, and focused on the product's beauty, the text should complement this with refined and descriptive language.

Social Perception

Positive & Appreciative, Valued for Authenticity, Niche & Special, Trustworthy (within its community), Supportive of Artisan Work

Copy Examples

• •Wearable Art, Woven with Passion. Discover Marioneta Moda, where every piece is a unique story, 100% handmade in Chile. Embrace timeless style and the soulful touch of slow fashion. Your exclusive design awaits.
• •Beyond Trends. Beyond Ordinary. Marioneta Moda crafts exclusive, timeless fashion for the discerning woman. Experience the love and artistry of designs handmade in Chile. Choose unique. Choose conscious. Choose Marioneta.
• •Slow Fashion, Rich in Soul & Style. Each Marioneta Moda garment is a testament to careful craftsmanship and a love for design. Made with passion in Chile, our timeless pieces invite you to dress with intention and unique elegance.
• •From Our Hands to Your Wardrobe: The Magic of Marioneta. Inspired by art and heritage, Marioneta Moda offers exclusive designer fashion, 100% handmade in Chile. Feel the difference of slow fashion and wear a piece as unique as your own story.
• •Define Your Elegance. Handcrafted in Chile. Step into the world of Marioneta Moda – where timeless design meets artisanal skill. Our exclusive, slow fashion pieces are made with love, offering you a uniquely personal way to express your style.