Brand Tone

professional, experienced, customer-centric, confident, direct, helpful, reassuring, personal, approachable

Brand Values

• •Experience and Expertise
• •Family and Tradition
• •Customer-Centricity & Personal Service
• •Quality and Innovation
• •Effectiveness

Best Practices

• •Lead with Experience: Always frame communication with the confidence that comes from 29 years in the industry. Use phrases like "With our nearly three decades of experience..." or "As experts in haptic advertising..." to reinforce authority.
• •Emphasize the Personal Touch: Continuously highlight the human element. Mention the "family business" aspect, the "personal account manager," and the "no call center" policy in website copy, emails, and social media bios.
• •Focus on Solutions, Not Just Products: Instead of just listing items, frame them as solutions to marketing challenges. For example, instead of "We sell tote bags," use "Our durable tote bags offer a mobile billboard for your brand at trade shows and beyond."
• •Maintain a Professional and Reassuring Voice: The tone should be consistently professional, avoiding overly casual slang or humor. The language should be clear, confident, and aimed at making the client feel they are in safe, capable hands.
• •Use "Impact" and "Tangible" as Keywords: Weave the core belief in "Werbung zum Anfassen" (tangible advertising) into the copy. Use words like "impact," "lasting impression," "tangible," and "memorable" to describe the benefits of the products.

Social Perception

reliable, established, expert provider, traditional, professional, stable, trustworthy

Copy Examples

• •Headline: 29 Years of Expertise in Your Hand. Body: Don't leave your brand's impression to chance. For nearly three decades, we've been crafting promotional products that create lasting connections. Let our experience be your advantage. Discover tangible results with Marinus Werbemittel.
• •Headline: Real People, Real Impact. No Call Centers, Ever. Body: In a digital world, a personal touch makes all the difference. At Marinus, you'll work directly with a dedicated expert to find the perfect promotional items for your needs. That's our family promise. Let's start the conversation.
• •Headline: More Than a Product. A Partnership. Body: We see ourselves as an extension of your marketing team. From initial idea to final delivery, we're with you every step of the way, ensuring your promotional strategy is a success. Partner with the experts at Marinus Werbemittel.
• •Headline: The Power of Tangible Advertising. Body: In an age of fleeting digital ads, give your customers something they can hold onto. Our curated selection of high-quality promotional products puts your brand directly in their hands —and keeps it top of mind. Feel the difference with Marinus.
• •Headline: From Classic to Cutting-Edge. Your Brand, Remembered. Body: Whether you need a timeless pen or an innovative tech gadget, our extensive catalog has the perfect solution to make your brand stand out. We combine traditional values with modern trends to deliver promotional products with proven impact.