Brand Tone

approachable, informative, and hopeful

Brand Values

• •Efficacy & Science-Backed Solutions
• •Natural & Gentle Ingredients
• •Sustainability & Upcycling
• •Problem-Solving & Empathy
• •Maine Heritage & Authenticity

Best Practices

• •Lead with Empathy: Always acknowledge the struggles and frustrations of your target audience (e.g., those with eczema, dry skin). Use phrases that show understanding.
• •Tell the Founder's Story: Weave in elements of Amber's personal journey with eczema to build authenticity and connection.
• •Simplify the Science: Explain the benefits of marine glycoproteins in clear, easy-to-understand language. Avoid overly technical jargon. Focus on *what it does* for the skin.
• •Highlight Sustainability and Maine Roots: Proudly mention the upcycled nature of your key ingredient and your brand's origin story. This adds to the brand's unique identity and values.
• •Incorporate Social Proof (Hopeful Outlook): Use customer testimonials and positive results from clinical studies to instill confidence and offer a sense of hope. Frame this in a way that shows what's possible for the customer.

Social Perception

Positive for Eczema and Sensitive Skin Relief, Appreciation for Natural/Gentle Formulation, Interest in the Unique Ingredient Story, Support for Sustainability Mission, Generally High Trust

Copy Examples

• •Headline: Tired of the Eczema Itch-Scratch Cycle? Find Soothing Relief, Naturally. Body: We get it. Co-founder Amber battled eczema for years. That's why we, as bioengineers, harnessed the power of marine glycoproteins (a gentle, upcycled gift from the sea!) to create a cream that truly calms and repairs. Experience the difference science and nature can make for your skin.
• •Headline: Meet Your Skin's New Best Friend: Our "Lobster Lotion." Body: Sounds unique, right? Our Soothing Hydration Cream, powered by innovative marine glycoproteins, is lovingly made in Maine to bring comfort to dry, irritated, and eczema-prone skin. Gentle, effective, and sustainably sourced. Ready for happier, healthier skin?
• •Headline: From Lab Bench to Your Bathroom Counter: A Story of Hope for Sensitive Skin. Body: As bioengineers frustrated by a lack of effective, gentle solutions for eczema, we took matters into our own hands. Discover how upcycled lobster glycoproteins are changing the game for those with sensitive skin, offering clinically proven hydration and repair.
• •Headline: Don't Just Cover It Up, Care For It. Real Results for Eczema & Psoriasis. Body: Hear from countless others who've found lasting relief with Marin Skincare. Our Soothing Hydration Cream and Lip Treatments are formulated to deeply hydrate and calm irritation without harsh ingredients. Because you deserve to feel comfortable and confident in your own skin.
• •Headline: Maine-Made, Science-Backed, Nature-Powered. Body: Discover the gentle strength of the ocean. Our skincare, featuring unique marine glycoproteins, is developed by bioengineers and clinically tested to soothe and repair even the most sensitive, eczema-prone skin. Embrace skin comfort, the Maine way.