Brand Tone

Whimsical & Poetic, Nostalgic & Romantic, Artistic & Passionate, Authentic & Personal, Elegant & Refined

Brand Values

• •Artisanal Craftsmanship & Quality
• •French 'Art de Vivre' (The Art of Living)
• •Individuality & Uniqueness
• •Passion & Joy
• •Nostalgia & Storytelling
• •Beauty in Everyday Objects
• •Creative Freedom

Best Practices

• •Embrace Storytelling: Weave narratives into product descriptions, social media, and website copy to create an emotional connection.
• •Use Evocative & Sensory Language: Appeal to the senses by describing the feel of materials, the scent of old wood in the boutique, the visual delight of the illustrations. Words like 'whimsical,' 'poetic,' 'enchanting,' 'dreamlike,' 'timeless,' and 'artisanal' should be staples.
• •Maintain a Personal Touch: Often write from Marin's perspective ('I create the objects that are missing from my daily life'). This reinforces authenticity and passion. Share behind-the-scenes glimpses and inspirations.
• •Highlight Craftsmanship & 'Made in France': Consistently emphasize the handmade nature, the quality of materials, and the French origin of the products, as these are core values and key differentiators.
• •Infuse with Parisian Charm & Nostalgia: Let the love for Paris – its iconic landmarks, hidden corners, and romantic atmosphere – permeate the copy. Evoke a sense of nostalgia for a charming past while remaining timeless.

Social Perception

Enchanting & Dreamlike, Authentically Parisian, High Quality & Artistic, Personal & Passion-Driven, A Source of Joy & Unique Gifts

Copy Examples

• •Let your table tell a story. Our newest hand-painted porcelain plates capture fleeting moments of Parisian reverie, each a tiny window into a world where charm dances with artistry. Bring a touch of Marin Montagut's daydream to your daily meals.
• •Drape yourself in the poetry of Paris. Our silk scarves, born from wanderings through hidden gardens and whispers of history, are more than an accessory—they are a journey. Where will yours take you today? ✨ #MarinMontagut #ParisianDream #ArtDeVivre
• •Sip your morning coffee from a cup that whispers ‘Bonjour’ to the soul of Paris. Each illustration, a cherished memory from Marin’s own sketchbook, invites a little magic into your everyday. Handcrafted with love, because every day deserves a touch of Parisian enchantment.
• •In a little atelier, not far from the Luxembourg Gardens, Marin Montagut breathes life into objects with soul. We believe in the magic of the handmade, the stories whispered by antiques, and the timeless elegance of French ‘art de vivre’. Discover a world where everyday items become tiny treasures, each crafted to bring a sparkle of joy and Parisian charm to your life.
• •Unlock a Little Parisian Magic ✨ New Wonders from Marin Montagut Have Arrived!