Brand Tone

Helpful, Knowledgeable, Customer-Focused, Supportive, Enthusiastic, Passionate, Professional, Reliable, Approachable, Friendly

Brand Values

• •Customer Satisfaction
• •Expertise and Knowledge
• •Quality
• •Reliability and Trust
• •Comprehensive Support
• •Modernization and Accessibility
• •Community Focus

Best Practices

• •Emphasize Expertise with a Friendly Touch: Always share knowledge in an accessible and approachable way. Avoid overly technical jargon unless clearly explained. Staff should be encouraged to share their passion and experience.
• •Prioritize Customer Support and Problem Solving: Language should always be helpful, empathetic, and solution-oriented. Highlight how the company goes the extra mile.
• •Maintain Enthusiasm for Boating: Content should reflect a genuine love for the marine lifestyle. Use vibrant language and visuals that resonate with boaters' passion.
• •Be Reliable and Clear in Communications: Ensure all information regarding products, services, pricing, and delivery is accurate and easy to understand. This builds trust.
• •Acknowledge Heritage While Looking Forward: Especially important given the recent acquisition. Balance the respect for Storrar Marine's history with excitement for Marine Chandlery's future, emphasizing continuity of service and new improvements.

Social Perception

Highly Regarded (as Storrar Marine), Positive Expectations (as Marine Chandlery), Trusted Supplier, Valued for Expertise

Copy Examples

• •Headline: Set Sail with Confidence: Your Adventure Starts at Marine Chandlery. Body: From essential safety gear to the latest marine tech, our experts are here to help you navigate your needs. Decades of experience, now charting a new course with you. Visit us in-store or online! Tone: Confident, Supportive, Knowledgeable.
• •Headline: Still the Heart of Your Boating Community. Now with a Fresh Horizon. Body: Marine Chandlery (formerly Storrar Marine) is back! We're blending our rich heritage of trusted service with new energy to bring you the best in marine supplies. Your passion is our priority. Tone: Reassuring, Community-Focused, Enthusiastic.
• •Headline: Expert Advice. Quality Gear. Unbeatable Service. That's the Marine Chandlery Promise. Body: Need help choosing the right anchor or the best antifouling paint? Our seasoned team has the answers. We’re boaters too – we get it. Get a great deal and expert support, every time. Tone: Knowledgeable, Reliable, Friendly.
• •Social Media Post: Image/Video: Showcasing a new product or a customer's boat. Text: Gear up for your next voyage! ⚓️ At Marine Chandlery, we're passionate about providing everything you need for life on the water. What's on your boating checklist this season? Share your plans below! #MarineChandlery #BoatingLife #Sailing #BoatGear #ExpertAdvice Tone: Engaging, Enthusiastic, Community-Oriented.
• •Headline: Your Trusted Chandlery, Reimagined. Body: Marine Chandlery is proud to carry forward a legacy of excellence. With an even wider selection online and the same dedicated team you know, we're committed to making your boating experience better than ever. Fast shipping and expert advice, guaranteed. Tone: Trustworthy, Modern, Customer-Centric.