Brand Tone

Practical, direct, and product-focused; straightforward and informational; avoids overly technical jargon; aiming for clarity and ease of understanding for a general audience; helpful but not overly conversational or humorous; the voice of a specialist retailer focused on providing necessary equipment.

Brand Values

• •Accessibility
• •Quality & Utility
• •Specialization
• •Local Focus

Best Practices

• •Emphasize the "Local" Aspect: Continuously highlight the Perth/Wangara location. Use local landmarks, destinations (e.g., "Rottnest-ready," "Kimberley-bound"), and a friendly, neighborly tone to build a strong local community base.
• •Focus on the "How-To" and "Why": Instead of just listing products, frame the copy around solving problems. For example, "Avoid roadside trouble with our heavy-duty trailer lights" is more effective than "New trailer lights in stock." This speaks directly to the values of utility and reliability.
• •Maintain a Practical and Clear Tone: Avoid overly elaborate or technical language. The copy should be easy to scan and understand, reflecting a brand that is helpful and straightforward. The goal is to build trust through clarity.
• •Use High-Quality Visuals with Informative Captions: On social media, every product image should be paired with a caption that not only names the product but also explains its benefit. For example, "Keep everything secure with these stainless steel latches, built to withstand salty air and rough roads."
• •Encourage Interaction and In-Store Visits: End your social media posts and emails with a call to action that invites conversation or a visit. Questions like "What's the one piece of gear you can't live without?" or reminders like "We're open 'til 1 pm on Saturday for your last-minute needs" will help bridge the gap between online presence and the physical store.

Social Perception

Currently largely undefined on a broad scale due to recent establishment and limited online review history. For the local community, perceived as a new, convenient, one-stop-shop for immediate needs. Has very low national visibility compared to established competitors.

Copy Examples

• •Gearing up for a trip down to Margs? Don't let a faulty part ruin your perfect getaway. From trailer parts to towing mirrors, we've got the gear you need to get you there and back safely. Swing by our Wangara store before you head off! #CaravanLife #WAOutdoors #PerthCaravanning
• •Power your adventure. ☀️ Our new range of solar panels are in stock and ready to keep you off-grid for longer. Practical, durable, and essential for any WA explorer. Tap to shop or visit us in Wangara today. #MarineAndCaravan #ExploreWA #GoBoating
• •Your Local Hub for Marine & Caravan Essentials. Quality parts, practical advice. Perth's one-stop accessory store. Shop Marine | Shop Caravan
• •Marine & Caravan Parts in Perth Boat & Trailer Spares | Wangara All your essential accessories in one place. Open Saturday. Click for directions & to browse our range of quality hardware, electronics, and more.
• •Weekend Ready? New Arrivals for Your Boat or Van. Check out our latest stock of must-have accessories before your next adventure.