Brand Tone

Elegant & Sophisticated, Passionate & Knowledgeable, Personal & Trustworthy, Artistic & Cultured

Brand Values

• •Quality Craftsmanship
• •Exceptional Materials
• •Responsibility & Ethics
• •Unique & Educated Design
• •Customer Satisfaction
• •Fair Pricing
• •Personalization & Storytelling

Best Practices

• •Emphasize Craftsmanship and Artistry: Consistently use language that highlights the handmade nature, the designer's expertise (GIA, fine arts background), and the artistic inspiration behind each piece. Words like 'handcrafted,' 'artisan,' 'bespoke,' 'unique design,' 'meticulously selected' reinforce this.
• •Showcase Material Quality and Ethical Sourcing: Always be specific about the high-quality materials used (e.g., '18k solid gold,' 'Argentium silver,' 'natural gemstones') and reiterate the commitment to responsible and ethical practices, including recycled metals. This builds trust and appeals to conscious consumers.
• •Maintain a Sophisticated and Educated Voice: Use elegant and descriptive language. Share insights about gemstone properties, design inspiration, or the history of jewellery to engage and educate the audience, reflecting the brand's knowledge.
• •Infuse Passion and Personal Connection: Let the founder's passion for travel, culture, and gemstones shine through. Use 'we' and 'our' to create a connection, and share the story behind the brand or specific collections to make it more personal and relatable.
• •Focus on Timelessness and Intrinsic Value: Position the jewellery not just as fashion items, but as timeless investments and future heirlooms. Highlight the lasting beauty of the materials and the classic, yet unique, nature of the designs that 'embody a personal or family story.'

Social Perception

Positive but Niche, Seen as High Quality & Artistic, Limited Broad Awareness

Copy Examples

• •Marina Mura: Where Timeless Design Meets the Earth's Treasures. Discover exquisitely handcrafted fine jewellery, born from a love of vibrant gemstones and a dedication to sustainable artistry. Each piece tells a story, waiting to become a part of yours.
• •The Soul of a Gem, The Hand of an Artisan. At Marina Mura, we journey the globe to hand-select exceptional gemstones, transforming them with meticulous care in our London workshop. Experience the luxury of responsibly sourced, uniquely designed jewellery.
• •More Than Adornment. It's a Legacy. Inspired by the world's cultural tapestry and the intrinsic beauty of natural stones, Marina Mura creates bespoke and limited-edition pieces. Crafted with 18k gold and the finest Argentium silver, designed to be cherished for generations.
• •Celebrate Your Story with Marina Mura. From custom engagement rings that whisper of forever to unique designs that capture your essence, our GIA-certified expertise and passion for fine jewellery ensure a piece as individual as you are.
• •Conscious Luxury, Crafted with Passion. Indulge in the beauty of Marina Mura fine jewellery, where ethical sourcing and the use of recycled precious metals meet stunning, handcrafted design. Wearable art that feels as good as it looks.