Brand Tone

Authentic, Caring, and Scientific, blending personal narrative with professional expertise.

Brand Values

• •Natural and Organic Purity
• •Efficacy and Results
• •Ethical Commitment (Vegan & Cruelty-Free)
• •Scandinavian Simplicity & Luxury
• •Founder-Led Authenticity

Best Practices

• •Always Lead with the "Why": Start with the purpose behind the product, connecting messages to the mission of providing gentle, effective solutions rooted in the founder's authentic story.
• •Balance Science with Simplicity: Use scientific terms to build credibility, but immediately translate them into tangible benefits for the customer.
• •Use a "Caring Expert" Voice: Write as a knowledgeable and trusted friend; warm, empathetic, reassuring, professional, and confident.
• •Weave in the Scandinavian Aesthetic: Consistently use words like "pure," "clean," "simple," "fresh," "natural," and "calm" to reinforce the minimalist and high-quality visual identity.
• •Emphasize the Feeling, Not Just the Feature: Describe the emotional experience and benefits a product creates, rather than just its functions.

Social Perception

Overwhelmingly positive, perceived as high-quality and effective, premium and trustworthy, and a 'miracle' solution for skincare problems.

Copy Examples

• •It all began with a personal search for skin that felt calm and healthy. I never found the perfect solution, so I created it in my lab in Oslo. Every bottle of Marina Miracle holds that same promise I made to myself: pure, gentle, and effective results, powered by nature. – Marina #MarinaMiracle #FounderStory #NaturalSkincare #ScandinavianBeauty
• •Tired of skincare that irritates more than it helps? Your search for calm ends here. Our 100% natural, vegan formulas are scientifically crafted to soothe sensitive skin while delivering deep hydration and a visible glow. Experience the gentle, effective difference. Shop our award-winning collection now.
• •Elevate your daily ritual with our iconic Amaranth Face Oil. This isn't just moisture; it's nourishment, scientifically formulated. We combine probiotic-fermented amaranth seeds with nutrient-rich Scandinavian raspberries to strengthen your skin's barrier and deliver a supple, radiant complexion. Experience the luxurious, lightweight feel and lab-proven results of nature's finest ingredients.
• •At Marina Miracle, what we leave out is just as important as what we put in. That's why our skincare is always 100% natural, certified vegan, and proudly cruelty-free. Treat your skin to the pure, ethical, and effective nourishment it deserves. Rediscover your natural radiance with us.
• •Your stories inspire us! Maria K. says: 'My sensitive skin has never been happier!' The glow is real! #MarinaMiracle Which product is your miracle worker?