Brand Tone

Wholesome & Approachable, Joyful & Playful, Adventurous & Globally Inspired, Inspiring & Resilient, Inclusive & Mindful

Brand Values

• •Quality Ingredients
• •Flavor & Indulgence
• •Joy & Connection
• •Resilience & Passion
• •Inclusivity
• •Nostalgia with a Modern Twist

Best Practices

• •Embrace 'Wholesome Adventure': Always balance the 'good-for-you' aspects (real ingredients, plant-based, gluten-free) with the 'exciting and flavorful' elements (globally-inspired, bold taste, satisfying crunch). Avoid leaning too heavily on just one.
• •Speak with Joy and Warmth: Use positive, uplifting language. Incorporate words like 'joy,' 'happy,' 'fun,' 'love,' 'celebration.' The heart in the logo should be reflected in the language.
• •Tell the Story (Subtly and Overtly): Weave in elements of Mari's passion, the brand's origins, and its commitment to quality. This adds authenticity and a human touch. This can be through direct mentions or by embodying the passion in the product descriptions.
• •Be Inclusive and Approachable: Write in a way that welcomes everyone. Highlight how Marimix caters to different needs and occasions, from a solo treat to a party snack. Keep the language clear and easy to understand.
• •Maintain Visual & Verbal Consistency: Ensure the copy always aligns with the vibrant, playful, and clean aesthetic of the packaging and brand visuals. Use a consistent vocabulary that reinforces the brand's core messages (e.g., 'crunch-baked,' 'globetrotting flavor,' 'feel-good indulgence').

Social Perception

Health-Conscious Choice, Premium Niche Product, Flavorful & Unique, Founder-Driven, Mixed on Value/Taste for Some, Emerging & Growing

Copy Examples

• •Headline: Adventure in Every Bite. Wholesome Fun in Every Bag. Body: Tired of the same old snacks? Marimix whisks your taste buds away on a globally-inspired journey. Real ingredients, unreal flavor, and always crunch-baked with joy. What will your #MarimixMoment be? Call to Action: Discover Your Next Crave!
• •Headline: Snack Happy. Snack Real. Body: We believe in feel-good indulgence. That’s why Marimix is lovingly crafted in California with plant-based, gluten-free goodness and absolutely nothing artificial. Just pure, adventurous flavor to brighten your day. Call to Action: Taste the Joy!
• •Headline: From Mari’s Heart, To Your Handful. Body: More than just a snack, Marimix is a story of passion and resilience. Our founder, Mari, pours her heart into creating wholesome, globally-inspired mixes that bring people together. Share the crunch, share the love. Call to Action: Get Your Mix!
• •Headline: Your Daily Dose of Deliciously Different. Body: Why settle for bland when you can have bold? Marimix offers a vibrant escape with every crunch. Perfect for on-the-go, sharing with friends, or that special moment you carve out just for you. Call to Action: Find Your Flavor!
• •Headline: Real Ingredients. Unreal Flavor. Pure Joy. Body: Meet Marimix: where comfort-food nostalgia gets a fresh, globetrotting makeover. Our crunch-baked snack mixes are packed with whole grains, plant-based power, and seasonings that sing. Healthy indulgence is just a bag away. Call to Action: Shop Marimix Now!