Tono de Marca

Aspirational yet Friendly. It blends elegance and sophistication with a warm, approachable, and proud voice.

Valores de Marca

• •Timeless Elegance
• •Comfort
• •Quality & Craftsmanship
• •Ethical Production
• •Feminine Empowerment

Mejores Prácticas

• •Lead with "Elegant, Timeless, Comfortable": Every piece of copy, from a product description to a social media reply, should reflect at least one of these three core attributes. They are the brand's primary promise.
• •Always Include "Hecho en Colombia": This phrase is a powerful differentiator and a source of brand pride. It should be present in social bios, product details, and used regularly as a hashtag to reinforce the value of local craftsmanship.
• •Use a Warm and Personal Voice: Incorporate friendly language ("¡Hola!", "Te van a encantar") and personal touches, like signing off with the founder's name in emails or sharing behind-the-scenes content. This makes the aspirational brand feel more accessible.
• •Emphasize "Animal-Free": Consistently mention the "libre de origen animal" aspect. This appeals to a growing market of conscious consumers and should be a key selling point in product descriptions and ads, framed as a positive, modern choice.
• •Maintain Visual and Textual Harmony: The clean, minimalist, and feminine visual style must be matched by the copy. The text should be uncluttered, using concise, evocative language rather than overly technical or sales-heavy jargon. The elegance of the photos should be mirrored by the elegance of the words.

Percepción Social

Customers perceive the brand as a source of beautiful, high-quality shoes. The brand is seen as authentic and connected to its roots. It is viewed as a desirable, mid-to-high-end local brand.

Ejemplos de Copy

• •Step into Elegance. Meet the new 'Isabella' Loafers. Timeless design, unparalleled comfort. The Isabella is more than just a shoe; it's a statement. Handcrafted with pride in Colombia from premium, animal-free materials. Because you deserve to walk with confidence. ✨ Discover the collection. Link in bio. #Marileo #HechoEnColombia #TimelessStyle #VeganLeather
• •The Perfect Balance of Style and Comfort. Tired of choosing between shoes that look good and shoes that feel good? At Marileo, we believe you should have both. Our elegant, timeless footwear is proudly made in Colombia by skilled artisans, ensuring every step you take is a comfortable one. Shop Now and feel the difference.
• •A little secret for your feet... Hi [Name], We believe elegance shouldn't be complicated. It should feel as natural and comfortable as your own skin. That’s the promise behind every pair of Marileo shoes—a touch of timeless style, a commitment to comfort, and the soul of Colombian craftsmanship. Ready to find your perfect pair? Explore Our Favorites
• •It's not just a shoe. It's the hands of Colombian artisans. It's timeless, not trendy. It's elegant AND comfortable. It's Marileo. ✨ #ZapatosColombia #ModaConsciente #HechoAMano
• •Timeless Elegance, Conscious Steps. Discover beautiful shoes, proudly made in Colombia and always free of animal origin. Shop The Collection