Brand Tone

Sensual & Empowering, Sophisticated & Elegant, Artistic & Expressive, Confident & Direct, Minimalist

Brand Values

• •Female Empowerment
• •Sex Positivity
• •Quality & Craftsmanship
• •Sensuality & Eroticism
• •Minimalism & Elegance
• •Versatility
• •Ethical Considerations & Sustainability

Best Practices

• •Embody Sensual Empowerment: Always frame sensuality through the lens of female strength, confidence, and self-knowledge. Avoid language that objectifies or diminishes. Focus on how the garments make the wearer *feel* – powerful, comfortable, expressive.
• •Maintain Sophistication and Elegance: Use refined and evocative language. Describe materials, fit, and design with an appreciation for quality and artistry. Steer clear of overly casual or crude terminology.
• •Champion Individuality and Self-Expression: Encourage women to explore their unique sensuality. Use inclusive language that speaks to diverse expressions of femininity. Highlight the versatility of pieces and how they can be part of a personal style narrative.
• •Be Direct and Confident, Yet Poetic: Communicate the brand's philosophy and product benefits with clarity and conviction. Infuse copy with artistic and slightly poetic descriptions that appeal to the senses, without being verbose.
• •Integrate Values Consistently: Weave in the brand's core values subtly but consistently. For instance, when discussing materials, allude to quality and emerging sustainable choices. When discussing design, connect it back to empowerment and minimalist elegance.

Social Perception

Marika Vera is perceived as a luxury designer brand specializing in sensual and elegant lingerie and apparel. It is seen as a brand that empowers women and promotes a confident, modern femininity. Customers and the public associate the brand with high-quality craftsmanship and unique, artistic designs that accentuate the female form. There's an appreciation for its minimalist yet impactful aesthetic. The brand is often connected to its Mexican origin and the designer Marika Vera herself. It's viewed as a brand for women who are confident in their sensuality and seek out pieces that are both beautiful and empowering.

Copy Examples

• •Headline: Unleash Your Inner Narrative. Body: Marika Vera designs are more than garments; they are an intimate language. Discover pieces that speak to your sensuality and empower your story. #FeedYourSensuality Call to Action: Explore the Collection
• •Headline: The Art of Minimalist Allure. Body: Experience the power of subtle suggestion. Our designs trace the lines of confidence, crafted with exquisite materials for a sensuality that is uniquely yours. Call to Action: Shop New Arrivals
• •Headline: Beyond the Bedroom. Body: Redefine sensuality. Marika Vera pieces are designed for the modern woman who owns her power, seamlessly transitioning from intimate moments to confident statements. Versatility, embodied. Call to Action: Discover Versatile Styling
• •Headline: Crafted for Connection. Body: Feel the embrace of luxurious silks and delicate lace. Each Marika Vera piece is a testament to quality craftsmanship, designed to make you feel comfortable and potent in your own skin. Call to Action: Learn About Our Craft
• •Headline: Embrace Your Erotic Identity. Confidently. Body: We believe in a world where feminine sensuality is celebrated. Explore a vision of empowerment, elegance, and unapologetic self-expression. Call to Action: Read Our Philosophy