Brand Tone

Passionate, Elegant & Refined, Personal & Welcoming, Creative & Inspirational, Artisanal & Quality-Conscious

Brand Values

• •Passion for Design
• •Craftsmanship & Quality
• •Individuality & Personal Expression
• •Elegance & Harmony
• •Customer Connection
• •Made in Italy

Best Practices

• •Embrace 'Passione' (Passion): Infuse copy with genuine enthusiasm for design, Italian craftsmanship, and the beauty of creating a welcoming home. Use evocative language that conveys this love.
• •Highlight Artisanal & 'Made in Italy': Consistently mention the handcrafted nature of products and their Italian origin, linking these to quality, uniqueness, and tradition.
• •Speak from a Personal, Welcoming Perspective: Maintain Marika De Paola's voice as a passionate expert and personal guide. Use 'I' and 'we' to create a direct, intimate connection with the audience.
• •Focus on Individuality and Storytelling: Frame products not just as objects, but as tools for personal expression and creating a home that tells the client's unique story.
• •Maintain Elegance and Sophistication: Use refined language that reflects the quality and aesthetic of the products. Avoid overly casual slang while still being warm and approachable, ensuring the copy aligns with the visual presentation of the brand.

Social Perception

Positive Customer Feedback, Specialized Niche, Engagement on Social Media, Limited Broad Public Reviews

Copy Examples

• •Headline: Marika De Paola: Where Italian Passion Weaves the Soul of Your Home. Body: Discover handcrafted treasures, each with a story, each chosen to reflect your unique essence. Let's create a space that doesn't just look beautiful, but feels like you. (Tone: Passionate, Personal, Artisanal)
• •Headline: Elegance, Handcrafted. Personality, Expressed. Body: Elevate your everyday with Marika De Paola's curated collection of Italian home décor. From vibrant table settings to serene textile art, find pieces that speak your language of style. (Tone: Elegant, Quality-Conscious, Inspirations)
• •Headline: More Than Decor, It's a Dialogue With Beauty. Body: Certified personal home shopper Marika De Paola invites you to explore a world where Italian design meets artisanal heart. Let us guide you in selecting pieces that transform your house into a cherished home, brimming with harmony and personality. (Tone: Welcoming, Expert, Refined)
• •Headline: Uniquely Yours. Authentically Italian. Body: Tired of the ordinary? Marika De Paola sources exceptional, handcrafted home accents that breathe life and color into your interiors and exteriors. Experience the art of Italian living. (Tone: Creative, Artisanal, Passionate)
• •Headline: Curating Your Story, One Exquisite Piece at a Time. Body: At Marika De Paola, we believe your home is an extension of your journey. Explore our collection of unique, handmade design objects and let us help you craft an environment that tells your tale with elegance and passion. (Tone: Personal, Elegant, Inspirations)