Brand Tone

sophisticated, elegant, informative, and passionate

Brand Values

• •Quality: A commitment to offering high-caliber wines.
• •Curation: Selecting a distinctive and appealing range of wines.
• •Experience: Focusing on the enjoyment and sensory aspects of wine.
• •Knowledge/Education: Sharing information about wines to enhance appreciation.
• •Passion: A deep love for wine and winemaking.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, style, approved vocabulary, and an "avoid" list. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience: Tailor the language to resonate with the target demographic (e.g., wine enthusiasts, luxury consumers) while staying true to the core tone.
• •Prioritize Clarity and Evocative Language: Use descriptive and sensory words that paint a picture and convey the quality and experience of the wines, without being overly technical or alienating.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is harmonious and reinforces the same brand personality.
• •Review and Refine: Regularly audit existing copy and new content to ensure it aligns with the defined brand tone and values. Solicit feedback and be open to evolving the voice as the brand grows, while maintaining its core identity.

Social Perception

premium, trustworthy, and knowledgeable source for fine wines

Copy Examples

• •Website Banner: "Discover Your Next Exquisite Sip. Explore the Curated World of MARIGOLD WINES."
• •Instagram Post: (Image: A beautifully set table with a bottle of MARIGOLD WINES) "Crafting moments, one pour at a time. Our latest [Wine Name] offers notes of [Tasting Note 1] and [Tasting Note 2], a perfect companion for your cherished evenings. #MarigoldWines #FineWine #ElegantEvenings"
• •Facebook Ad: "Beyond the Bottle: At MARIGOLD WINES, we believe every wine tells a story. Uncork the narrative of [Region/Grape] with our hand-selected [Wine Name]. Learn more and shop our collection: [Link]"
• •Product Description Snippet: "Indulge in the velvety richness of our [Wine Name]. This [Year] vintage, hailing from the sun-drenched hills of [Region], captivates the palate with a harmonious blend of [Flavor Profile]. A testament to meticulous winemaking."
• •Email Subject Line: "An Invitation to Elegance: New Arrivals at MARIGOLD WINES."