Brand Tone

Aspirational, traditional, and reverent, reflecting a deep respect for history, craftsmanship, and the passage of time. The voice is sophisticated and narrative-driven, emphasizing timelessness, heritage, endurance, and classic elegance.

Brand Values

• •Heritage
• •Craftsmanship
• •Durability and Longevity
• •Quality
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the core values, tone, and keywords (e.g., "heritage," "craftsmanship," "enduring," "timeless"). This ensures that anyone writing for the brand—from product descriptions to customer service emails—uses a consistent voice.
• •Emphasize Storytelling: Every piece of copy should connect back to the central brand story of heritage and craftsmanship. Use the history of Marietta and the art of leatherworking to add depth and emotional resonance.
• •Let Product Descriptions Reflect the Process: Instead of just listing features, describe the craftsmanship. Mention the type of leather, the stitching method, and the made-to-order nature of the products to reinforce the values of quality and authenticity.
• •Use Sophisticated and Evocative Language: Avoid modern slang or overly casual language. Stick to a more elevated and descriptive vocabulary that matches the aspirational and traditional tone of the brand.
• •Ensure Visuals Match the Tone: All photography and website design should align with the brand's voice. Use imagery that conveys a sense of history, quality, and rustic elegance—well-lit shots of products showing texture, perhaps in historic-looking settings.

Social Perception

Primarily shaped by the brand's self-created narrative on its website due to limited online presence. Customers would likely perceive it as a niche, premium, and artisanal company. The absence of social proof might convey exclusivity to some, while creating a lack of trust for others.

Copy Examples

• •More Than a Bag. It's a Piece of Heritage. Crafted to Last a Lifetime, Just Like the Stories That Inspired It.
• •Every detail tells a story of dedication. From the full-grain leather to the final stitch, the [Product Name] wallet is built not just for your pocket, but to become a part of your journey. Feel the character develop as it ages with you.
• •Tired of Trends? Invest in Timeless.
• •Rooted in the spirit of Old West craftsmanship. Our goods are made for the modern world but built with the time-honored techniques of the past. Discover functional art that endures.
• •Like the historic brick streets of Marietta, our leather goods are made with character and built to endure. We don't just make accessories; we craft future heirlooms.