Brand Tone

elegant, heartfelt, narrative, aspirational, feminine, empowering, warm, sophisticated, nostalgic, classic charm

Brand Values

• •Legacy and Heritage: Honoring the story and inspiration of the founder's grandmother.
• •Femininity and Empowerment: Celebrating femininity as a timeless and powerful force.
• •Beauty and Confidence: Helping women dress simply, beautifully, and confidently.
• •Self-Love: Promoting the idea that true beauty begins with self-love.
• •Quality and Craftsmanship: Emphasizing thoughtful design and perfectly tailored fits.
• •Timeless Style: Focusing on grace, strength, and timeless style over fleeting trends.
• •Community: Aspiring to build a warm, welcoming community of women.

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin story and the inspiration behind Marietta la Bella into product descriptions, social media, and email marketing.
• •Use Evocative and Elegant Language: Choose words that reflect sophistication, grace, femininity, and empowerment.
• •Focus on 'Her': Address the customer directly and intimately. Speak to her aspirations, her desire for confidence, and her appreciation for beauty and quality.
• •Maintain Visual-Textual Harmony: Ensure that the copy always complements the visual aesthetic of the brand.
• •Develop a Brand Voice Guide: Create a simple internal guide with key brand messages, approved vocabulary, and examples of on-brand copy.

Social Perception

primarily shaped by its self-presented narrative on its website and Pinterest. targets individuals who appreciate a story behind their purchases, classic femininity, and a more personal, boutique feel. connection to a fashion icon aims to imbue the brand with a sense of prestige and authenticity.

Copy Examples

• •Welcome to Marietta la Bella, where timeless elegance and heartfelt stories are woven into every garment. Discover fashion that celebrates your unique femininity and empowers you to shine, beautifully and confidently. A legacy of style, a tribute to you.
• •The 'Elodie' Dress: Embrace the delicate grace of soft florals and the whisper of ruffles. Inspired by a vision of timeless femininity, this thoughtfully tailored piece is designed not just to adorn, but to celebrate your inner strength and beauty. Feel effortlessly confident, in Elodie.
• •Marietta la Bella isn't just a boutique; it's a dream inspired by a grandmother's legacy of grace and a passion for designs that empower. We believe true beauty starts with self-love, elevated by pieces that fit perfectly and speak to your soul. Join our community of confident women. #MariettaLaBella #TimelessFemininity #EmpoweredElegance
• •Inspired by Grace: Discover the New Collection at Marietta la Bella
• •Marietta la Bella Bridal: Your story of love, dressed in timeless elegance. Crafted with heart, for your unforgettable moment.