Tono de Marca

Warm & Friendly, Nostalgic & Traditional, Community-Focused & Grateful, Family-Oriented, Authentic & Sincere

Valores de Marca

• •Quality & Craftsmanship: Dedication to making "the best small batch chocolates possible" using high-quality ingredients and time-tested recipes.
• •Tradition & Heritage: Honoring the legacy started by Marie King in 1956 and continuing family ownership.
• •Community & Connection: Strong ties to the local West Liberty community, a spirit of giving back, and fostering a welcoming environment for customers.
• •Customer Happiness & Hospitality: Aiming to make people happy with their candy, offering samples, and providing excellent service.
• •Resilience & Gratitude: Born from a story of overcoming adversity and expressing thanks through their confections.

Mejores Prácticas

• •Embrace Storytelling: Consistently weave the brand's origin story, family legacy, and community ties into website content, social media posts, and even product descriptions. This reinforces the values of tradition, gratitude, and community.
• •Use Warm and Inviting Language: Employ friendly, approachable, and slightly nostalgic language. Words like "cherished," "handcrafted," "tradition," "family," "community," "joy," and "sweet memories" can evoke the desired emotions.
• •Highlight Quality and Craftsmanship: Emphasize the use of "old-fashioned recipes," "small batches," "quality ingredients," and the care that goes into making each candy. This speaks to the value of authenticity and a premium product.
• •Showcase the Unique Setting: Regularly feature the historic train depot in visuals and copy. This unique aspect differentiates the brand and adds to its nostalgic charm. Phrases like "our cozy depot" or "historic charm" can be used.
• •Engage with the Community (Online and Offline): Reflect the brand's community focus in social media by interacting with customers, sharing local events, and highlighting partnerships. This demonstrates that the value of community is an active principle. Offline, continue offering samples and friendly service as noted in reviews.

Percepción Social

Marie's Candies is perceived as a beloved local institution and a destination. Customers see it as a place that offers high-quality, delicious handmade chocolates and candies with a rich history. The family-run aspect and the unique, charming train depot store contribute significantly to its positive image. They are viewed as friendly, welcoming, and deeply connected to their community. There's a strong sense of tradition and nostalgia associated with the brand, making it a cherished spot for many families. The brand evokes feelings of warmth, comfort, and simple joys.

Ejemplos de Copy

• •Headline: Taste the Tradition. Share the Joy. Body: Since 1956, Marie's Candies has been crafting moments of sweetness, inspired by a legacy of family, community, and the simple joy of a handmade treat. Discover our heritage in every bite. #MariesCandies #FamilyTradition #HandmadeGoodness
• •Headline: More Than Just Chocolate, It's a Piece of Our Story. Body: From our historic train depot home to yours, each Marie's Candies creation is made with love, quality ingredients, and a sprinkle of West Liberty charm. Come experience the warmth. #SweetHeritage #OhioProud #MariesMoments
• •Headline: Unwrap a Little Happiness. Body: Life's sweetest moments deserve the finest chocolates. Made in small batches, just like Marie always made them. Find your new favorite or a timeless classic today. #SmallBatchSweets #ArtisanCandy #TreatYourselfWell
• •Headline: The Sweetest Thank You, From Our Family to Yours. Body: Our story began with a gesture of gratitude, and that spirit lives on. For birthdays, holidays, or just because – say it sweetly with Marie's Candies. #GiftSweet #CommunityLove #MariesGifts
• •Headline: All Aboard for Flavor! Our Historic Depot is Your Sweet Escape. Body: Step into Marie's Candies and step back in time. Our unique train depot shop is filled with the aroma of fresh chocolates and the promise of a delightful treat. Visit us for a sample and a smile! #TrainDepotTreats #WestLibertyOhio #CandyDestination