Tono de Marca

Playful & Joyful, Chic & Sophisticated, Audacious & Uninhibited, Approachable Luxury

Valores de Marca

• •Joy & Positivity
• •Color
• •Functionality
• •Quality & Craftsmanship
• •Responsibility
• •Audacity & Authenticity
• •Timelessness with a Twist

Mejores Prácticas

• •Embrace "Playful Sophistication": Always balance the fun, quirky elements with the chic, quality-driven aspects. Avoid leaning too heavily into one or the other. Words like "audacious," "spirited," "joyful" can be paired with "elegant," "crafted," "premium."
• •Inject Color & Positivity: Use vibrant, optimistic language. Even when discussing practical features, frame them with an element of joy or how they contribute to a "feel-good" experience. Refer to "color therapy" or the uplifting power of a beautiful accessory.
• •Speak to the "Free and Daring Woman": Address the customer directly, acknowledging her confidence and desire for unique style. Use empowering language that encourages self-expression.
• •Highlight the "Belgian Twist": Subtly incorporate the idea of "Belgian impertinence" or a "playful wink" to differentiate from purely Parisian chic. This allows for a touch of humor and unexpectedness.
• •Maintain the #NoMoreBoringBags Spirit: Every piece of copy should implicitly or explicitly fight against the mundane. Focus on what makes Marie Martens different – the bold designs, the vibrant colors, the unexpected details, and the joyful philosophy.

Percepción Social

Unique & Stylish, High Quality, Empowering & Fun, Associated with "Positive Luxury", Memorable for Color and Playfulness

Ejemplos de Copy

• •Headline: Ditch the Dull. Discover Your Feel-Good Bag. Body: Life’s too short for boring bags. Marie Martens Paris crafts vibrant, chic leather companions that spark joy and turn heads. Ready to play? #NoMoreBoringBags
• •Instagram Caption (showing a colorful bag): Color your world, one fabulous bag at a time. ✨ Our [Bag Name] isn't just an accessory; it's a mood-lifter, a statement-maker, and your partner-in-chic. Dare to be vibrant.
• •Product Description Snippet: Designed in Paris with a playful Belgian wink, this bag blends audacious style with everyday practicality. Crafted from the finest [Leather Type] leather, it’s your chic excuse to never be boring again.
• •Email Subject Line: Warning: May Cause Extreme Happiness (and Bag Envy). Email Preview: Peek inside for a dose of color therapy from Marie Martens Paris...
• •Facebook Ad Copy: For the woman who writes her own rules and carries her essentials in style. Marie Martens Paris: Luxury leather goods with a joyful heart and an audacious spirit. See life in pink (and every other gorgeous color!).