Brand Tone

Playful & Joyful, Chic & Modern, Audacious & Impertinent, Authentic & Personal, Approachable Luxury

Brand Values

• •Color & Joy: "Color is life," with a particular fondness for pink, seen as an "antidote to gloom." The mission is to make the wearer smile.
• •Functionality & Quality: Bags are designed to be practical and easy to wear, made from noble materials with craftsmanship in French and Italian workshops.
• •Audacity & Self-Expression: Encouraging women to be daring, assume their style, and not take themselves too seriously (though the brand itself is taken seriously).
• •Originality: Limited series collections to preserve uniqueness.
• •Eco-responsibility: Commitment to short-circuit sourcing for raw materials.
• •Commitment & Generosity: Involves social commitment, such as donating a portion of sales from the "BOOBS" collection to breast cancer research (Ruban Rose in France and Think Pink in Belgium). This collection is described as a "manifesto" dedicated to all women.
• •Humor: A touch of humor is a major value and part of the brand's DNA.

Best Practices

• •Embrace "Feel-Good" Language: Consistently use words and phrases that evoke happiness, confidence, and joy (e.g., "sparkle," "happy," "vibrant," "playful," "feel-good").
• •Inject Playful Impertinence: Don't be afraid to use a touch of humor, wit, or a slightly cheeky tone that reflects the "Belgian impertinence" mentioned. This can be done through clever wordplay or a confident, slightly rebellious attitude.
• •Highlight Color & Individuality: Make color a hero in descriptions. Connect colors to emotions and self-expression. Emphasize how the bags help women stand out and express their unique style.
• •Balance Chic with Functionality: While showcasing the stylish and audacious aspects, always weave in the practicality and quality of the bags (e.g., "effortlessly chic and surprisingly practical," "luxury that lives with you").
• •Tell the Story (Subtly or Overtly): Remind the audience of the brand's roots – designed in Paris, Belgian founder, European craftsmanship, and core values like the #nomoreboringbags mantra or the BOOBS collection's solidarity message. This adds depth and authenticity.

Social Perception

Positive & Appreciative, Stylish & Fashion-Forward, Founder-Driven, Empowering, Ethically Minded

Copy Examples

• •Headline: "Don't Just Carry a Bag. Wear a Mood." Body: "Marie Martens handbags: Where Parisian chic flirts with Belgian cheek. Bursting with color, crafted for joy, and designed for the woman who writes her own rules. #NoMoreBoringBags" Call to Action: "Discover Your Spark"
• •Headline: "Life’s Too Short for Dull Accessories." Body: "Unleash your inner icon with vibrant leathers, playful details, and that unmistakable Marie Martens touch of audacity. Function meets fabulous, because you deserve both." Call to Action: "Shop the Joy"
• •Headline: "Pink Isn't Just a Color, It's an Attitude." Body: "Our bags are more than an accessory; they’re a statement. Crafted with love in Europe, designed to make you smile, and always with a wink of impertinence. Dare to be you. Dare to pink up!" Call to Action: "Embrace the Color"
• •Headline: "The Antidote to Ordinary: The Marie Martens Collection." Body: "Feel-good luxury that doesn’t take itself too seriously. From the iconic Coachella fanny pack to our smile-inducing BOOBS collection, find the piece that tells your story. Chic, quirky, and unapologetically you." Call to Action: "Find Your Feel-Good Bag"
• •Headline: "Your Daily Dose of Parisian Charm & Belgian Audacity." Body: "Each Marie Martens bag is a celebration of bold femininity. Luxurious materials, functional design, and a pop of color that says, 'Yes, I'm having fun with this!' Because why shouldn't your handbag be as vibrant as you are?" Call to Action: "Explore New Arrivals"