Brand Tone

sophisticated, passionate, and authentic

Brand Values

• •Quality Craftsmanship
• •High-Quality Materials
• •Timeless Design & Durability
• •Authenticity & Heritage
• •Customer Satisfaction & Service
• •Sustainability/Ethical Practices (Implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality, key messaging points, and even specific words/phrases to use or avoid. Share this with anyone creating content.
• •Prioritize Storytelling: Weave the brand's heritage, the artisan's passion, and the journey of the materials into product descriptions, social media posts, and "About Us" sections to reinforce authenticity and passion.
• •Use High-Quality, Evocative Language: Choose words that reflect sophistication and the sensory experience of leather (e.g., "supple," "rich," "meticulously finished," "enduring").
• •Maintain Visual Consistency: Ensure that photography and videography align with the brand's sophisticated and authentic tone, showcasing the product's quality and craftsmanship in a refined manner.
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain a warm, respectful, and knowledgeable tone that reflects the brand's passion and commitment to quality. Address queries with the same care that goes into crafting the bags.

Social Perception

high-quality, beautiful, and genuinely Italian-made leather products

Copy Examples

• •Indulge in the legacy of Italian artistry. Each Marie Louise bag is born from a passion for leather and a commitment to timeless elegance, crafted to accompany you for years to come.
• •Feel the difference of true Italian leather. Our artisans pour their dedication into every stitch, creating not just a bag, but a piece of heritage you can carry.
• •Beyond trends, beyond seasons. Discover the enduring beauty of a Marie Louise creation – where meticulous craftsmanship meets sophisticated design.
• •From the heart of Italy to your hands. Experience the authentic touch of handmade luxury with our latest collection of fine leather goods.
• •More than an accessory, it's a statement of quality. Marie Louise bags: investing in artisanal tradition and a style that speaks volumes.