Brand Tone

Passionate & Authentic, Aspirational & Stylish, Supportive & Community-Oriented, Practical & Solution-Oriented

Brand Values

• •Passion for Equestrianism
• •Quality & Craftsmanship
• •Practicality & Functionality
• •Style & Elegance
• •Community & Connection

Best Practices

• •Showcase high-quality visuals of products in use and equestrian lifestyle content.
• •Highlight the functional advantages and high-quality aspects of the products.
• •Emphasize the brand's commitment to quality, style, and practicality.
• •Engage with followers to highlight shared experiences.
• •Use trending sounds and formats to showcase products.

Social Perception

Stylish, in tune with modern equestrian fashion trends, focused on quality and design, community-oriented.

Copy Examples

• •"Founded by a lifelong equestrian, Marieli Equestrian understands the unique needs of riders and their horses."
• •"Experience the perfect blend of style and functionality with our premium riding breeches."
• •"Join our community of passionate equestrians and share your journey with us."
• •"Document your horse's care routines and behavioral changes with our innovative Equine Diary (while supplies last!)."
• •"Discover the elegance and comfort of our Original Hoodie, crafted with quality materials and thoughtful design."