Brand Tone

Vibrant, expressive, confident, bold, festive, and unapologetically stylish.

Brand Values

• •Artistic Expression
• •Individuality and Boldness
• •Caribbean Heritage
• •Innovation

Best Practices

• •Use an Energetic and Expressive Vocabulary: Incorporate words like "vibrant," "bold," "unleash," "celebrate," "spirit," and "art" to maintain a high-energy tone.
• •Emphasize Individuality: Frame products not just as clothing, but as tools for self-expression. Use phrases like "your unique style," "make your statement," and "a look that's all your own."
• •Anchor in Caribbean Culture: Regularly reference the brand's roots. Use terms like "island spirit," "Caribbean high fashion," and tie campaigns to cultural events like Carnival to reinforce authenticity.
• •Adopt a Confident and Affirming Voice: Write with authority and passion. The copy should feel empowering, encouraging customers to be bold and confident in their own skin.
• •Maintain a Consistent Visual and Textual Language: Ensure that the vibrant, high-fashion aesthetic of the photography and designs is matched by equally expressive and colorful language in all captions, descriptions, and advertisements. The tagline "Life is an art...LIVE YOURS IN COLOUR!" is a perfect guidepost for all communications.

Social Perception

Positive, especially within the carnival community. Perceived as a go-to for unique, high-quality carnival wear with positive customer service, and a personalized purchasing process.

Copy Examples

• •Unleash your true colors. The 2025 Masquerade collection has arrived. This isn't just a costume; it's a statement. Crafted for the bold, the spirited, and the unforgettable. Are you ready to live your life in color? #MarieCollette #Carnival2025 #LiveInColour #CaribbeanFashion
• •Dare to be vibrant in the Canary one-piece. Designed for the modern sun-seeker, this suit features our signature high-fashion cut that sculpts and celebrates your silhouette. Whether you're lounging by the resort pool or dancing on the sand, embrace the energy of the Caribbean. Shop the swim classic that's anything but basic.
• •Your Carnival Story Starts Now. Keisha, the new Marie Collette Masquerade collection is here. Let's create your unforgettable look...
• •The spirit of Carnival is calling. No matter where you are, carry the soul of the islands with you. Marie Collette delivers bespoke, high-fashion carnival and swim wear that's as unique as you are. Order your piece of home today.
• •Marie Collette isn't just a brand; it's a feeling. Born in 2013 from the free-spirited vision of Keisha Collette Thomas, we translate the vibrant energy of the Caribbean into high-fashion you can wear. From the sun-drenched shores to the heart of Carnival, our designs are a celebration of life itself Gbold, artistic, and always authentic.