Brand Tone

Approachable and Friendly, Feminine and Stylish, Empowering and Confident, Helpful and Service-Oriented, Slightly Playful

Brand Values

• •Authenticity
• •Customer Focus & Service
• •Quebec Heritage & Local Design
• •Fashion and Style
• •Quality and Comfort
• •Versatility

Best Practices

• •Embrace "Approachable Elegance": Write as if you're a knowledgeable and stylish friend offering genuine advice. Avoid overly formal or technical jargon. Keep the tone warm, inviting, and sophisticated yet relatable.
• •Highlight Quebec Roots & Authenticity: Subtly weave in the brand's heritage and commitment to local design where appropriate. Emphasize the "authentic you" message.
• •Focus on Empowerment and Feeling Good: Frame product benefits around how they make the customer feel – confident, beautiful, comfortable, and ready to take on their day.
• •Maintain Feminine and Stylish Language: Use descriptive words that evoke elegance, modern trends, and a flattering aesthetic. Align the language with the visual identity of the brand.
• •Be Consistent Across Platforms, Adapt the Form: While the core tone remains, adapt the expression for each platform. For instance, Instagram might be more visual with concise, engaging captions, while TikTok can be more playful and trend-driven, and website copy can be more descriptive. The underlying voice should still be identifiably Marie Claire Boutiques.

Social Perception

Positive In-Store Experience, Good for Stylish, Everyday Fashion, Trusted Quebec Brand, Affordable to Mid-Range Pricing, Feminine Appeal

Copy Examples

• •Headline: Your Everyday Fabulous: Unveiled. Body: From conquering the boardroom to owning the weekend, our new collection is designed for every you. Discover pieces that blend effortless style with the comfort you deserve. Because feeling good is always in fashion. #MarieClaireBoutiques #AuthenticallyYou Call to Action: Shop New Arrivals
• •Headline: Bonjour, Confidence! Body: Step into style that speaks your language. Our Montréal-designed essentials are crafted to make you look and feel amazing, from head to toe. It’s more than clothing; it’s a feeling. #StyleQuebecois #MarieClaireStyle Call to Action: Explore Our Lookbook
• •Headline: The Perfect Fit for Your Story. Body: At Marie Claire Boutiques, we believe fashion is personal. Our friendly stylists are here to help you find those perfect pieces that celebrate your unique style and fit seamlessly into your busy life. Let's create your next favorite look together! #FashionJourney #PersonalStyle Call to Action: Visit Us In-Store or Online
• •Headline: Dare to Bloom: Fresh Styles Have Landed! Body: Embrace the new season with vibrant prints, flattering silhouettes, and the timeless elegance you love. Our latest arrivals are here to add a touch of Marie Claire magic to your wardrobe. Ready for a refresh? #NewCollection #SpringFashion Call to Action: Discover What's New
• •Headline: From Desk to Dinner, Effortlessly Chic. Body: Looking for that versatile piece that takes you from professional powerhouse to evening elegance? We’ve got you covered. Discover our curated selection of outfits designed for the modern woman on the go. #WorkToWeekend #EffortlessStyle Call to Action: Shop Versatile Looks