Brand Tone

Artistic & Elegant, Personal & Passionate, Ethical & Conscious, Empowering & Unique

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Sustainability & Ethical Practices
• •Artistic Expression & Inspiration
• •Customer Connection & Empowerment
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Artistic, Elegant, Personal, Passionate, Ethical, Empowering) with examples of "do's and don'ts" for all communication channels.
• •Storytelling is Key: Consistently weave in the narrative of Marie-Béatrice Gade's inspiration (nature, art, travel), the handmade process, and the ethical sourcing of materials. This reinforces passion, craftsmanship, and consciousness.
• •Emphasize "Unique" and "Handmade": These are core differentiators. Ensure copy frequently highlights the individuality of the pieces and the care taken in their creation.
• •Visual & Verbal Cohesion: Ensure the elegant and artistic tone reflected in the photography is matched by sophisticated, descriptive, and evocative language in captions and descriptions.
• •Authentic Engagement: When interacting with customers (comments, DMs, emails), maintain a personal, friendly, and appreciative tone that reflects the designer's direct involvement and passion. Address sustainability or ethical practice questions transparently and confidently.

Social Perception

MBG Jewellery is generally perceived as a high-quality artisan brand offering unique, beautifully crafted pieces, with a commitment to sustainability and ethical practices. The designer, Marie-Béatrice Gade, is seen as a passionate artisan providing personal and thoughtful service. The jewellery is regarded as both timeless and modern, suitable for everyday wear and special occasions, with appreciation for the "eco-minded" approach and the story behind the brand.

Copy Examples

• •Emerge in elegance. ✨ Our new 'Petal Drops' are handcrafted from recycled silver, each curve echoing the delicate beauty of a blooming flower. Wear a whisper of nature, consciously created. #MBGJewellery #HandmadeLuxury #SustainableStyle #UniquePieces #WearableArt
• •Jewellery that tells a story of beauty and responsibility. At MBG Jewellery, every piece is handmade with passion, using recycled precious metals for a lighter footprint. Discover timeless designs that empower you and honor our planet. Shop unique, wear consciously. [Link to website] #EthicalJewellery #EcoFriendlyFashion #MarieBeatriceGade #ArtisanMade
• •MBG Jewellery: Where timeless design meets conscious craftsmanship. Explore unique, handmade pieces designed to be cherished for a lifetime. Inspired by nature, crafted for you.
• •The 'Terra' Necklace: A bold yet elegant statement, handcrafted to reflect the raw beauty of the earth. Forged from [material] and adorned with [stone/detail], this piece is more than an accessory—it's an extension of your unique spirit. Designed by Marie-Béatrice Gade to be a conversation starter and a treasured heirloom. #TimelessJewellery #StatementPiece #HandmadeInMadrid
• •Dear [Customer Name], At MBG Jewellery, we believe true beauty lies in uniqueness and mindful creation. That's why Marie-Béatrice Gade pours her heart into every handmade design, using sustainable materials to craft jewellery that not only looks exquisite but feels right. Discover pieces that resonate with your values. [Link to New Collection]