Brand Tone

warm, personal, caring, and celebratory

Brand Values

• •Personalization & Uniqueness
• •Thoughtfulness & Love
• •Quality & Craftsmanship
• •Celebrating Life's Moments
• •Family & Connection

Best Practices

• •Always Emphasize the "Personal" Touch: Whether it's product descriptions or social media captions, highlight the bespoke nature of the gifts and how they can be tailored. Use words like "your," "unique," "specially for you."
• •Focus on Emotion and Sentiment: Connect with the feelings behind gift-giving – love, joy, celebration, appreciation. Use warm and heartfelt language. The phrase "Gifting With Love" is a good example to build upon.
• •Tell Stories (Even Small Ones): Briefly allude to the occasions and the people behind the gifts. For instance, "Imagine the smile on their face when they unwrap..." or "Perfect for celebrating a new chapter..."
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Be helpful, enthusiastic, and genuine. Avoid overly formal or corporate language. The "About Us" story sets this precedent.
• •Be Consistent Across All Channels: Ensure the warm, personal, and celebratory tone is reflected in website copy, product descriptions, email communications, and all social media interactions. This builds a strong and recognizable brand identity.

Social Perception

Marie-Astrid Personalised Gifts is likely perceived as a heartfelt and reliable source for special occasion gifts. Customers probably see the brand as one that adds a personal touch to gift-giving, making presents more meaningful. The emphasis on "happy people" and "gifting with love" aims to create a positive and warm association. The service for baby registries further positions them as a supportive partner during significant family milestones.

Copy Examples

• •Welcome a precious new arrival with a gift as unique as they are. Our personalized treasures are crafted with love, creating keepsakes to cherish for a lifetime. Explore bespoke birth gifts today.
• •Celebrate their happily ever after with a beautifully engraved gift that tells their unique love story. Personalized by you, cherished by them, forever. Find the perfect token of your affection.
• •More than just a gift, it's a memory in the making. Add a name, a special date, or a heartfelt message to create something truly one-of-a-kind. Because the best gifts come straight from the heart.
• •We just love seeing your happy moments! 🥰 This beautiful [Product Name] was personalized for [Occasion, e.g., a little one's christening]. Wishing them so much joy! #PersonalisedGifts #MadeWithLove #MarieAstridGifts #SpecialMoments
• •Expecting a little bundle of joy? Let us help you create the perfect baby registry, filled with personalized wishes for your new beginning. Share the love, effortlessly. [Link to Registry Page]