Brand Tone

Authentic, respectful, celebratory, and sophisticated, emphasizing tradition, craftsmanship, and cultural pride.

Brand Values

• •Tradition
• •Craftsmanship
• •Cultural Heritage
• •Authenticity
• •Pride

Best Practices

• •Use inclusive and respectful language, avoiding stereotypes or generalizations.
• •Highlight the craftsmanship and artistry involved in creating each bunad.
• •Emphasize the cultural significance and history of bunads in Norwegian tradition.
• •Showcase the unique stories and experiences of customers wearing Huldabunader.
• •Encourage customers to share their own photos and stories related to their bunads.

Social Perception

Huldabunader aims to be perceived as a guardian of Norwegian cultural heritage, a provider of high-quality, authentic bunads, and a brand that fosters a sense of community and pride among its customers.

Copy Examples

• •"Huldabunader: Crafted with pride, worn with honor. Experience the heritage of Norway."
• •"Each stitch tells a story. Discover the artistry behind our exquisite bunads."
• •"Celebrate your roots with Huldabunader. A timeless symbol of Norwegian identity."
• •"From our hands to your heart: preserving Norwegian tradition, one bunad at a time."
• •"Embrace the beauty of Norwegian heritage. Find your perfect bunad with Huldabunader."