Brand Tone

Caring and Empathetic, Passionate and Enthusiastic, Trustworthy and Transparent, Approachable and Friendly, Informative and Helpful

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Authenticity
• •Affordability within Quality
• •Emotional Connection
• •Family

Best Practices

• •Always Prioritize Empathy and Warmth: Use language that shows understanding and care for the customer's emotional connection to the product. Words like "love," "joy," "cherish," "companion," and "heart" resonate well.
• •Maintain Transparency and Honesty: Clearly communicate product details, origins (100% Spanish made), and care. Address potential customer concerns proactively, as seen in their FAQ section regarding scams or material differences.
• •Be Approachable and Conversational: Use a friendly, direct tone, especially in social media and customer service. Invite interaction (e.g., "chat with us on WhatsApp," "drop your questions").
• •Showcase Passion and Expertise: Let genuine enthusiasm for the craft shine through. Share knowledge about the dolls, their creation, and their care, positioning the brand as a knowledgeable and passionate expert.
• •Focus on the "Why" Beyond the Product: Highlight the benefits and emotional value the dolls bring – companionship, joy, a special gift, therapeutic comfort – rather than just listing features. Connect the dolls to the positive experiences they create.

Social Perception

Highly Positive Customer Feedback, Trustworthy Seller, Source of Joy, Artistic and Realistic, Community Builder

Copy Examples

• •Facebook/Instagram Ad: Bring home more than just a doll. Bring home a friend, a memory, a work of art crafted with love. ✨ Our Reborn babies are handmade in Spain, with every tiny detail designed to spark joy and wonder. Discover the magic of Maria & Jesus Dolls. #BebeReborn #MariaYJesusDolls #HandmadeWithLove #RealisticDolls #SpanishCraftsmanship
• •Product Page Snippet (for a specific doll): Meet Sofia, a bundle of sleepy sweetness! Crafted from our softest silicone vinyl, her lifelike feel and gentle head drop will melt your heart. Sofia isn't just a doll; she’s a testament to the passion we pour into every creation, right here in our Spanish workshop. Ready for endless cuddles and cherished moments? We’re here on WhatsApp to answer any questions!
• •Email Newsletter Subject Line: A Little Bit of Love, Crafted Just For You 💕 Inside: New Arrivals & Care Tips! (Body Snippet): At Maria & Jesus, we believe in creating more than just dolls; we create companions. Each Reborn baby is a piece of our family's heart, meticulously handcrafted to bring warmth and smiles to yours. This month, we're thrilled to introduce...
• •YouTube Video Description Snippet: Ever wondered how to keep your Reborn baby looking and feeling perfect? Maria is here to share her personal tips and tricks! We're passionate about helping you cherish your special doll for years to come. Have a question? Drop it in the comments or chat with us on WhatsApp! We love hearing from you! Shop your dream Reborn: [website link]
• •About Us Page Excerpt: From our family to yours, Maria & Jesus Dolls was born from a dream: to share the joy of beautifully crafted Reborn babies with the world, without the inaccessible price tag. We pour our hearts into every doll, ensuring authentic Spanish quality and a touch of magic in every creation. Because we believe everyone deserves to experience the wonder of a truly special companion.