Brand Tone

Elegant & Refined, Conscious & Responsible, Artisanal & Crafted, Authentic & Rooted, Innovative, Warm & Reassuring

Brand Values

• •Sustainability & Environmental Stewardship
• •Craftsmanship & Quality
• •Design Excellence & Innovation
• •Wellness & Holistic Living
• •Social Responsibility
• •Integrity & Authenticity

Best Practices

• •Always integrate core values—sustainability, craftsmanship, wellness, and timeless design—into the narrative.
• •Employ words like 'serene,' 'handcrafted,' 'artisanal,' 'timeless,' 'responsibly sourced,' 'natural grain,' 'gentle curves.' Appeal to the touch, sight, and the desire for a peaceful environment.
• •Explain unique aspects like 'BreathingJoinery™' or the benefits of 'BambooTimbre™' without being overly technical. Focus on how these innovations benefit the customer and the environment.
• •Ensure that the copy's tone aligns with the elegant, clean, and nature-inspired visuals used in photography and videography. The words should enhance the visual story.
• •Address an audience that values quality over quantity, seeks lasting style, and makes informed, conscious purchasing decisions. Acknowledge their intelligence and their desire for both beauty and responsibility.

Social Perception

High-End/Luxury, Eco-Conscious Leader, Artistic & Well-Designed, Investment Quality, Trusted & Reputable

Copy Examples

• •Rooted in tradition, designed for today. Our [Product Name] features signature BreathingJoinery™—no nails, no screws, just pure artistry and sustainable solid wood. Experience California contemporary that honors the earth. #MariaYee #SustainableLuxury #HandcraftedModern #EcoChic
• •Gathered around the [Table Name], every meal becomes a testament to timeless design and conscious living. Handcrafted from FSC-certified [Wood Type] and finished with our non-toxic, water-based sealant, its enduring beauty is matched only by its commitment to the planet. The unique BreathingJoinery™ ensures a legacy piece for generations of shared moments. [Learn more about our EcoLuxury™ promise.]
• •At Maria Yee, Inc., we believe furniture should be more than functional; it should nurture well-being and respect our world. Since 1988, we've pioneered EcoLuxury™—blending ancient joinery wisdom with innovative, sustainable materials to create pieces that tell a story of California soul and global responsibility.
• •Discover the art of sustainable living with Maria Yee. Our [Collection Name] showcases handcrafted [Material, e.g., BambooTimbre™] furniture, bringing serene California contemporary style and eco-conscious values into your sanctuary. Perfect for those who cherish quality, design, and a healthier planet. #MariaYeeFurniture #SustainableDesign #WellnessHome #InteriorInspiration
• •Breathe Easy: Craftsmanship, Sustainability, and the Soul of Your Home.