Brand Tone

Encouraging & Supportive, Authentic & Transparent, Educational & Informative, Passionate & Inspirational, Friendly & Approachable

Brand Values

• •Accessibility in Art Education: Making art achievable for everyone, regardless of skill level.
• •Empowerment through Creativity: Helping individuals find confidence and personal growth through art.
• •Lifelong Learning & Growth: Emphasizing continuous development for both herself and her students.
• •Community & Support: Fostering a positive and encouraging environment for artists to connect and grow together.
• •Authenticity & Transparency: Sharing the real, sometimes messy, process of creating art.
• •Resilience & Perseverance: Encouraging artists to learn from failures and keep going.
• •Generosity: Offering free resources, tips, and support to her audience.

Best Practices

• •Speak from a Place of Encouragement: Always aim to uplift and build confidence. Use positive language and frame challenges as learning opportunities.
• •Embrace Authenticity and Share Your Journey: Don't be afraid to share personal anecdotes, struggles, and triumphs. This fosters connection and makes the brand more relatable.
• •Prioritize Clear, Educational Language: As an educator, ensure your copy is easy to understand, informative, and breaks down complex ideas into manageable steps. Avoid overly technical jargon where possible, or explain it clearly.
• •Infuse Passion and Inspiration: Let your genuine love for art and teaching shine through. Use enthusiastic and inspiring words to motivate your audience.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together") and encourage interaction and mutual support. Position the brand as a helpful guide and fellow traveler on the artistic path.

Social Perception

Marianne Vander Dussen is perceived as a talented, knowledgeable, and highly effective art educator. Her audience views her as genuine, relatable, and inspiring due to her willingness to be vulnerable and share her own artistic struggles and successes. She is seen as a community builder who genuinely cares about her students' and followers' artistic development. Her teaching style is highly praised for being clear, thorough, and encouraging, making complex techniques understandable for beginners. There's a strong sense of trust and appreciation for her dedication to providing value and support. Her commitment to her art and teaching is evident and respected.

Copy Examples

• •Course Promotion: "Unlock your inner artist! 🎨 Join my 'Painting Flowers in Acrylic' course and discover the joy of creating beautiful art, step-by-step. I'll guide you through every brushstroke, making learning fun and empowering. No experience? No problem! Let's paint your masterpiece together."
• •YouTube Video Intro: "Hey creative souls! Marianne here. Ever feel stuck with your art? You're not alone! In today's video, I'm sharing my own recent 'oops' moment and how I turned it into a learning opportunity. Let's embrace the journey, imperfections and all!"
• •Instagram Post (Artwork Showcase): "Lost in the layers and loving the process. ✨ This new piece taught me so much about [specific technique/insight]. Remember, every canvas is a new adventure. What are you creating today? #CreativeJourney #ArtProcess #MarianneVanderDussenArt"
• •Blog Post Teaser: "Mixing the perfect color can feel like magic, but it's a skill anyone can learn! 🌈 Dive into my latest blog post where I demystify color theory and share my top 3 tips for vibrant, harmonious palettes. Let's make your colors sing!"
• •Facebook Group Welcome: "Welcome to the Art Incubator! ✨ This is our supportive space to share, learn, and cheer each other on. Don't be shy – post your work, ask questions, and let's grow as artists together. Remember, your voice and vision matter here!"