Brand Tone

Elegant & Artistic, Joyful & Uplifting, Personal & Passionate, Quality-Conscious & Trustworthy, Appreciative & Customer-Centric

Brand Values

• •Artistic Craftsmanship: Each piece is handcrafted in Israel with meticulous attention to detail.
• •Quality Materials: Commitment to using high-quality materials like Swarovski crystals, semi-precious stones, and durable, hypoallergenic metal platings.
• •Emotional Connection through Color: A belief that color impacts emotions and that jewelry can uplift the wearer.
• •Timeless Beauty: Creating pieces that are not just trendy but have lasting appeal.
• •Customer Satisfaction & Trust: Offering a lifetime guarantee and valuing customer feedback.
• •Individuality & Expression: Providing a wide array of colors and styles that allow wearers to express themselves.
• •Joy & Positivity: The designer's desire to share joy through her art is a guiding principle.

Best Practices

• •Emphasize "Handcrafted" and "Artistry": Consistently use terms that highlight the human touch, skill, and artistic nature of the jewelry (e.g., "handcrafted in Israel," "artisan-made," "meticulously designed," "wearable art").
• •Focus on Color and Light: Use vivid and emotive language to describe the colors and the way the crystals interact with light (e.g., "vibrant hues," "luminous sparkle," "dazzling display," "kaleidoscope of colors," "captures the light"). Connect colors to emotions and joy as per the designer's philosophy.
• •Maintain a Personal Connection: Refer to "Mariana" the designer where appropriate, reinforcing the personal story and passion behind the brand. Share snippets of her inspiration or the brand's heritage.
• •Highlight Quality and Trust: Always mention the use of quality materials like Swarovski crystals, semi-precious stones, and hypoallergenic, nickel-free metals. Prominently feature the lifetime guarantee to build trust and underscore durability.
• •Speak to Timelessness and Versatility: Position the jewelry as both suitable for special occasions and everyday elegance. Emphasize that the designs are timeless, encouraging the idea of pieces to be treasured for years.

Social Perception

High Quality & Beautiful, Unique & Distinctive, Gift-Worthy & Meaningful, Reliable & Good Value, Collector's Items, Personal Touch

Copy Examples

• •Headline: Adorn Yourself in Artistry. Discover the Radiance of Mariana. Body: Each Mariana piece is more than jewelry; it's a handcrafted story from Israel, shimmering with Swarovski crystals and the vibrant hues of genuine semi-precious stones. Experience the joy of color, designed to uplift and inspire. Wear a masterpiece, feel the magic.
• •Headline: Live in Color. Sparkle with Mariana. Body: Since 1997, Mariana has believed in the power of color to touch the soul. Our new collection invites you to embrace joy, with luminous designs handcrafted for timeless elegance. Nickel-free, hypoallergenic, and guaranteed for life. Find your perfect hue today.
• •Headline: The Gift of Enduring Beauty: Mariana's Guardian Angels. Body: Looking for a truly special gift? Our Guardian Angel collection is meticulously handcrafted with love and vibrant crystals, offering a symbol of protection and care. Each piece is a testament to exquisite craftsmanship and heartfelt design. Give a gift that shines forever.
• •Headline: Unveil Your Inner Sparkle. Quality You Can Feel, Beauty That Lasts. Body: Mariana jewelry is a celebration of unique color combinations and meticulous Israeli craftsmanship. We use only the finest Swarovski crystals and semi-precious stones, ensuring every necklace, bracelet, and earring is a comfortable, hypoallergenic treasure. Backed by our lifetime guarantee.
• •Headline: From Mariana's Heart to Yours: Jewelry That Tells Your Story. Body: Every curve, every crystal, every color is chosen with passion by Mariana. Her worldly spiritual energy infuses each handcrafted design, creating not just an accessory, but a companion that reflects your unique spirit. Explore collections that speak to you.