Brand Tone

elegant, artistic, and exclusive

Brand Values

• •Artisanal Craftsmanship
• •Uniqueness and Individuality
• •Quality Materials
• •Modern Elegance
• •Security and Trust

Best Practices

• •Always use words like "handmade," "artisanal," "handcrafted," and "designed by" to reinforce the core value of craftsmanship in every product description, social media post, and email campaign.
• •Use evocative and sensory language: Instead of just listing materials, describe them. Use phrases like "vibrant turquoise," "deep amethyst," "lustrous pearls," and "sparkling crystals" to paint a picture and appeal to the customer's imagination.
• •Maintain a narrative tone: Leverage the mythological or classical names of the pieces (Athena, Selene) to build a story. Copy should feel like it's part of a larger narrative of elegance, art, and history.
• •Focus on the customer's feeling: Write copy that speaks directly to the customer's desire for individuality. Use phrases like "your personal style," "express your inner radiance," and "make you feel unique" to connect the product to the customer's identity.
• •Be consistent across all channels: The elegant, artistic, and exclusive tone should be present everywhere, from the website's privacy policy to the automated order confirmation email. Every touchpoint is an opportunity to reinforce the brand's identity.

Social Perception

Due to limited external online presence, the brand itself cultivates a perception of exclusivity and high value. It aims to be perceived as a trusted boutique for unique, handmade jewelry appealing to customers seeking distinctive designs and personal style in the accessible luxury market.

Copy Examples

• •Inspired by the muses, crafted by hand. Introducing the Athena Collection—where modern design meets mythical elegance. Adorn yourself in a story. Discover the artistry.
• •A bold statement of color and grace. The MARKELLA necklace features hand-selected turquoise and amethyst, creating a piece that is as unique as you are. Elevate your look, unleash your radiance.
• •Elegance etched in every detail. Our CHLOE Y Gemstone and Pearl Necklace is a testament to the beauty of handmade artistry. Designed not just to be worn, but to be felt. #MariaMoyseos #GemstoneJewellery #HandmadeElegance #StatementPiece
• •From our hands to yours. Each piece at Maria Moyseos Jewellery is born from a passion for exceptional gemstones and distinctive design. We believe in jewellery that tells a story and celebrates your unique radiance.
• •Beyond beauty, there is quality. Our jewellery is handcrafted with exceptional gemstones and 14K Gold Filled details for timeless elegance that lasts. Experience the Maria Moyseos difference today.