Brand Tone

Elegant, artisanal, and heartfelt. It's sophisticated but approachable, emphasizing the handcrafted nature and emotional connection to the products.

Brand Values

• •Artisanship
• •Quality
• •Elegance
• •Tradition
• •Emotional Connection

Best Practices

• •Maintain a consistent tone across all platforms (website, social media, email).
• •Focus on the artistry and handmade nature of the products.
• •Incorporate storytelling to highlight the origins and craftsmanship behind each piece.
• •Use evocative language that appeals to the senses and emotions.
• •Engage with customers personally and authentically.

Social Perception

Perceived as a brand that values artistry, quality, and emotional connection. Customers likely see Maria Madame as offering unique, handcrafted pieces that add warmth and elegance to their homes.

Copy Examples

• •"Each Maria Madame cesta is a testament to time-honored craftsmanship, woven with passion and designed to bring warmth to your home."
• •"Discover the beauty of handmade. Our cestas tell a story, crafted by skilled artisans with dedication and love."
• •"More than just a basket, it's a piece of art. A Maria Madame cesta brings a touch of elegance and tradition to your everyday."
• •"From our hands to your home: each piece reflects a commitment to quality and timeless design."
• •"Embrace the art of living beautifully. Explore our collection of handcrafted cestas, designed to inspire and delight."