Brand Tone

Friendly, Aspirational, and Fashion-Forward

Brand Values

• •Style & Sophistication
• •Accessibility/Affordability
• •Quality
• •Confidence Boosting
• •Customer Engagement

Best Practices

• •Define Your Core Audience Persona: Understand who you're talking to – their aspirations, lifestyle, and language. Tailor your tone to resonate with them. For Maria Jasmim, this is likely style-conscious women seeking accessible sophistication.
• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "Friendly, not Familiar," "Aspirational, not Elitist," "Trendy, but Timeless"). Include "do's and don'ts" for language and style.
• •Use Consistent Language & Keywords: Regularly use terms that reflect your brand values, such as "sophisticated," "confident," "style," "beauty," and "accessible" for Maria Jasmim.
• •Adapt Tone to Platform, Not Personality: While the *way* you express your tone might vary slightly from a playful TikTok to an elegant Instagram post, the core personality and values shining through should remain consistent.
• •Review and Refine: Regularly audit your copy across all channels to ensure it aligns with your defined brand tone. Gather feedback and make adjustments as your brand evolves.

Social Perception

Customers engaging on social media seem positive and interested in the products. The brand is perceived as a source of trendy and stylish clothing, particularly within its Portuguese-speaking audience. Customer perception is largely shaped by social media interactions and the visual appeal of the products.

Copy Examples

• •Instagram Post (New Dress): "Step into your spotlight. ✨ Our new [Dress Name] dress isn't just a garment, it's a feeling. Discover the perfect blend of elegance and modern chic. Link in bio to make it yours! #MariaJasmimStyle #NewCollection #FashionStatement"
• •Facebook Ad (General Collection): "Ready to upgrade your wardrobe? Maria Jasmim brings you sophisticated looks that won't break the bank. Feel beautiful, feel confident, every single day. Shop our latest arrivals! -> [Link to Website]"
• •TikTok Video Caption (Outfit of the Day): "OOTD vibes! 💖 Rocking this full Maria Jasmim look today and feeling unstoppable. Which piece is your fave? Let me know in the comments! 👇 #MariaJasmim #GetTheLook #FashionFun #StyleInspo"
• •Website Banner (Homepage): "Maria Jasmim: Where Style Meets Confidence. Explore collections designed to make you shine. Accessible Fashion, Unforgettable You."
• •Email Subject Line (Promotion): "✨ Exclusive Treat Just For You! ✨ Styles You'll Adore from Maria Jasmim."