Brand Tone

personal, passionate, eclectic, welcoming, expressive, and uplifting

Brand Values

• •Personal Connection and Storytelling
• •Joy and Happiness
• •Artistic Passion and Versatility
• •Quality and Uniqueness
• •Philanthropy

Best Practices

• •Maintain a Personal and Approachable Tone
• •Emphasize Storytelling
• •Highlight the 'Why' Behind the Brand
• •Use Descriptive and Evocative Language
• •Showcase Quality and Artistry

Social Perception

Highly positive, seen as vivid, inspiring, and nostalgic. Fosters strong connection due to personal artist story and handmade nature. Enhanced by philanthropic efforts and community-building through offers.

Copy Examples

• •Bring the outside in with our latest floral creation. Inspired by a love for vintage botanicals with a contemporary twist, this hand-painted print is designed to bring a touch of playful elegance and a whole lot of joy into your home.
• •Every charm tells a story. What's yours? Our handmade bracelets are more than just jewelry; they're a reminder of your journey, your connections, and the moments that matter most. Wear your story.
• •From my little studio to your home! I'm Mariah, a mom of two with a passion for creating art that sparks joy. Each piece is a mix of classic style and vintage flair, made with love and the hope of bringing a smile to your face.
• •Art with a Heart. Not only do our pieces aim to bring joy and beauty into your life, but 5% of every sale is donated to empower and educate young women. Thank you for being a part of our journey.
• •Searching for a gift with meaning? Our collection of hand-painted prints and unique charm bracelets are more than just presents; they're expressions of love, hope, and connection that will be treasured for years to come.