Brand Tone

Sentimental, Encouraging, and Personal.

Brand Values

• •Personal Storytelling
• •Meaning and Significance
• •Celebration of Milestones
• •Customer Connection

Best Practices

• •Always Connect Product to Emotion: Never describe a charm by its physical attributes alone. Frame every piece of jewelry as a symbol of a memory, feeling, or personal achievement.
• •Use Storytelling Language: Employ words like "story," "journey," "chapter," "moment," and "memory" consistently across all platforms to reinforce the brand's core value.
• •Ask Reflective Questions: Engage the audience by asking questions that prompt them to think about their own lives and memories (e.g., "What moment would you commemorate?" or "Who made your last chapter unforgettable?").
• •Maintain a Warm and Personal Tone: Write as if you are speaking to a close friend. Use inclusive and encouraging language that makes the customer feel seen and understood.
• •Highlight the "Why," Not Just the "What": The customer isn't just buying a charm (the "what"); they are preserving a precious memory (the "why"). Ensure the copywriting always emphasizes this deeper purpose.

Social Perception

The public perception, gathered from the brand's own platforms, is positive. Customers are described as "Happy Customers" ("Clienti Soddisfatti"), and testimonials express joy and appreciation. One review highlights that a graduation charm made the recipient very happy, reinforcing the brand's success in connecting its products to meaningful events. The engagement on social media appears to be from a community that appreciates the sentimental value and aesthetic of the products.

Copy Examples

• •Some stories are worn, not told. Our 'Libro' charm is a reminder that every chapter of your life is precious. What story will you tell? #MariaFonte #MyStoryInACharm #PreciousMemories
• •Your life is a collection of beautiful moments. Curate your story with charms that mean the world. Discover the Maria Fonte collection.
• •More than a charm, it's a tribute to late nights, hard work, and a dream achieved. Celebrate the graduate in your life with a symbol of their brilliant journey. A memory to hold onto, long after the cap is thrown.
• •Don't just mark the occasion, wear it. From small victories to life-changing milestones, find the charm that speaks to your heart. Let Maria Fonte be a part of your unique journey.
• •Looking for a gift that feels personal? Give the gift of memory. Maria Fonte charms are designed to capture the moments that matter most. Shop now and find their story.