Brand Tone

Vibrant, Energetic, Rebellious, Daring, Playful, Pop-Inspired, Passionate, Creative, Confident, Empowering, Approachable

Brand Values

• •Self-Expression
• •Individuality
• •Creativity
• •Artistry
• •Boldness
• •Fearlessness
• •Joy
• •Positivity
• •Inclusivity
• •Equality
• •Sustainability
• •Consciousness
• •Pop Culture Engagement
• •Empowerment (especially female)

Best Practices

• •Embrace Bold Language: Use strong verbs, vibrant adjectives, and an energetic tone. Avoid passive voice and bland descriptions. Reflect the "rebellious energy" of the brand.
• •Celebrate Individuality: Craft messages that encourage self-expression and highlight the uniqueness of both the designs and the wearer. Speak to the "fearless approach to fashion."
• •Incorporate Pop Culture & Artistic References: Weave in relevant cultural touchstones, artistic inspirations, and playful elements that align with the brand's DNA.
• •Highlight Empowerment & Positivity: Ensure copy is uplifting and makes the audience feel confident and joyful. Focus on how the clothes can transform and empower.
• •Be Visually Consistent with Text: Ensure the copywriting's vibrancy and energy are matched by equally bold and colorful visuals across all platforms. The "chromatic language" is key.

Social Perception

Innovative, Trendsetting, Artistic, Visionary, High-Profile, Celebrity-Favored, Colorful, Fun, Rebellious, Edgy, Increasingly Conscious, Influential

Copy Examples

• •Headline: Unleash Your Inner Icon. Body: Don't just wear clothes. Wear your story. María Escoté designs for the bold, the creative, the unapologetically you. Dive into a universe of color and fearless style. #MariaEscote #BeTheIcon
• •Headline: Boring is a Four-Letter Word. Body: Life’s too short for beige. Explode into a world of vibrant prints and electrifying energy with the new María Escoté collection. Dare to be different. Dare to be Escoté. #ColorYourWorld #RebelFashion
• •Headline: Pop Culture Couture. Body: From comic book heroines to street art dreams, María Escoté transforms pop culture into wearable art. Find the piece that speaks your language and tells your unique tale. #PopArtFashion #WearableArt
• •Headline: Sustainably Fierce. Body: Look incredible, feel empowered, and support a more conscious future. María Escoté blends iconic style with a commitment to sustainability. Fashion that makes a statement and a difference. #SustainableStyle #ConsciousCouture
• •Headline: Dress Like You Mean It. Body: Your wardrobe is your armor, your playground, your voice. María Escoté empowers you to express every facet of your personality with passion and creativity. What will your outfit say today? #FashionEmpowerment #ExpressYourself