Brand Tone

elegant, personal, and trustworthy

Brand Values

• •Exclusivity
• •Quality
• •Customer-Centricity

Best Practices

• •Create a Brand Voice Chart: Document your brand's personality traits (e.g., "Passionate," "Elegant," "Sincere," "Not a a 'Formal' person"), defining what your brand sounds like and what it doesn't. This guide should be the foundation for all writers.
• •Focus on Storytelling, Not Just Selling: Infuse your brand's origin, the inspiration behind products, and the craftsmanship process into your copy. People connect with stories more than they do with products.
• •Use a Consistent Lexicon: Develop a list of on-brand words and phrases (e.g., "curated," "artisanal," "heritage," "timeless") and use them consistently across all channels, from the website to social media captions and customer service emails.
• •Prioritize "You" Over "We": Frame your copy to focus on the customer's benefits, feelings, and experience. Instead of "We sell handmade bags," try "You deserve a bag that's as unique as your journey."
• •Maintain Tone Across All Touchpoints: Ensure the brand voice is consistent everywhere, including error messages, transactional emails (order confirmations, shipping notices), and FAQ pages. A cohesive experience builds trust and reinforces the brand's identity.

Social Perception

The brand currently has no public social perception due to its lack of visibility. It is, in effect, a blank slate.

Copy Examples

• •Welcome to Maria Cayetana. Discover curated pieces, crafted with passion and designed to tell a story. Your search for the exceptional ends here.
• •Maria Cayetana was born from a vision: to bring timeless elegance into the everyday. We believe in the power of detail and the beauty of craftsmanship. Each item in our collection is more than an object; it's a piece of a legacy we want to share with you.
• •The 'Sol' Bracelet: meticulously handcrafted by master artisans. Woven with ethically sourced threads and accented with a polished amber stone, this piece is a quiet statement of strength and warmth. Wear it as a daily reminder of your own light.
• •The wait is over. Maria Cayetana is here. We are a celebration of heritage, a love for the unique, and a commitment to quality. Explore the collection and begin your story with us. #MariaCayetana #ArtisanalLuxury #TimelessDesign
• •Thank you for joining our inner circle. You are now first in line for exclusive collection previews, private offers, and stories from behind the brand. Welcome to the Maria Cayetana family.