Brand Tone

Sophisticated & Curated, Avant-Garde & Edgy, Personal & Passionate, Intellectual & Artistic, Confident & Discerning

Brand Values

• •Individuality & Self-Expression
• •Quality & Timelessness
• •Curation & Expertise
• •Artistic & Cultural Fusion
• •Personal Connection & Guidance
• •Support for Talent

Best Practices

• •Embrace Sophisticated Vocabulary, Avoid Jargon: Use precise and evocative language that reflects the high-end nature of the brand, but ensure it remains accessible and not overly academic or exclusive.
• •Highlight Curation and Uniqueness: Emphasize the careful selection process, the exclusivity of the pieces, and the unique vision behind the brand. Use phrases like "expertly selected," "rare finds," "distinctive aesthetic."
• •Speak to Individuality: Address the customer as a discerning individual with a strong sense of self. Focus on how the fashion pieces can enhance their personal style and self-expression.
• •Infuse Artistic and Cultural References (Subtly): Where appropriate, draw connections to art, design, and culture to reinforce the brand's identity as more than just a fashion store, but do so in a way that feels authentic and not forced.
• •Maintain a Confident and Authoritative Voice: The copy should reflect the brand's expertise and established reputation in the avant-garde fashion scene. Be assertive in style recommendations and descriptions, showcasing a deep understanding of the designers and their work.

Social Perception

Iconic & Respected, Go-To for Avant-Garde Fashion, High-Quality & Unique Offering, Inspirational & Aspirational, Knowledgeable & Authoritative

Copy Examples

• •MARGREETH OLSTHOORN: Where fashion transcends mere clothing. Discover meticulously curated avant-garde and designer pieces that tell a story of artistry and timeless design. Explore the new arrivals.
• •Unleash your iconoclasm. This Rick Owens silhouette redefines structure, crafted for the individual who commands presence. More than a garment, it's an extension of an ethos. Experience the art of dressing.
• •For over two decades, Margreeth Olsthoorn has passionately curated a dialogue between fashion, art, and the individual. We believe in the enduring power of design and the unique narrative each piece holds. Let us guide you in discovering yours.
• •Beyond the established. MARGREETH OLSTHOORN champions the vanguards of tomorrow. Introducing [Designer Name] – innovative design, uncompromising quality. See the collection in-store and online.
• •The Art of Style: Curated by MARGREETH OLSTHOORN | New Perspectives In-Store