Brand Tone

aspirational, sophisticated, serene, personal, authentic, elegant, and minimalist

Brand Values

• •Sustainability
• •Quality Craftsmanship
• •Timelessness and Modernity
• •Accessibility of Luxury
• •Personal Expression

Best Practices

• •Use Evocative and Sensory Language: Instead of just describing the product, describe the feeling. Use words like "glow," "whisper," "light," and "effortless" to maintain the serene and aspirational tone.
• •Emphasize Craftsmanship and Materials: Consistently mention the use of "recycled 14k gold," "handcrafted," and "ethically sourced gemstones." This reinforces the core values of quality and sustainability.
• •Maintain a Minimalist and Sophisticated Aesthetic: Keep copy clean, concise, and elegant. Avoid slang, excessive emojis, or overly promotional language. Let the high-quality visuals do much of the talking.
• •Tell a Story: Whether it's the founder's inspiration, the story behind a collection, or how a piece can fit into the customer's life, storytelling creates a personal connection and elevates the brand beyond just being a retailer.
• •Be Consistent Across All Channels: Ensure that the tone of voice is the same on the website, in email newsletters, on Instagram, and in any ad copy. This builds a strong, recognizable, and trustworthy brand identity.

Social Perception

chic, high-quality, and trustworthy independent jewelry brand. Customers and fashion commentators admire the delicate and modern aesthetic, seeing it as a go-to for minimalist yet unique jewelry suitable for daily wear. The focus on sustainability positively contributes to its perception among conscious consumers, leading to high overall customer satisfaction.

Copy Examples

• •Elegance that feels like a second skin. Our new collection of handcrafted 14k gold rings is here, designed to move with you and tell your story. Discover the art of everyday luxury.
• •Beauty that’s more than skin deep. At MARGOVA, we craft our jewelry from recycled gold and ethically sourced gems, because true style should be kind to the planet. Shop our sustainable collection.
• •The Soft Glow of Summer. Adorn your sun-kissed skin with pieces that capture the light. Timeless jewelry for warm days and magical nights.
• •A whisper of gold, a hint of sparkle. The 'Elara' necklace is designed for the minimalist at heart. Handcrafted from recycled 14k gold, this timeless piece rests delicately on your collarbone, a subtle statement of refined elegance.
• •A little something from us, to you. As a cherished member of the MARGOVA family, we invite you to an exclusive first look at our upcoming 'Celestial' collection. Inspired by the quiet magic of the night sky, these are pieces to treasure forever.