Brand Tone

Artisanal, Mindful, Appreciative

Brand Values

• •Sustainability
• •Craftsmanship
• •Community

Best Practices

• •Always highlight the "unorthodox," handmade nature of the products, using words like "handcrafted," "artisanal," "meticulously printed," and "silkscreened" to reinforce the value of the process.
• •Connect the products to the natural world and the cosmos, employing descriptive and sensory language that evokes a sense of wonder, calm, and connection.
• •In all customer communications, from email marketing to social media replies, express genuine appreciation to reinforce the small-business, community-focused feel that customers value.
• •Consistently mention the use of sustainable materials like soy-based inks, tree-free paper, and Fair Trade sourcing to appeal to the brand's eco-conscious audience and reinforce its core values.
• •Frame products not just as items for sale, but as pieces with a narrative, whether it's the story of the printing process, the inspiration behind a design, or how a product can fit into a customer's life, to deepen the brand connection.

Social Perception

Highly positive and niche, perceived as a trusted, artisanal business providing high-quality, beautiful, and unique products with a strong connection to nature and cosmos, fostering strong customer loyalty.

Copy Examples

• •Trace the celestial dance. Our 2025 Lunar Calendar, printed by hand on sustainably sourced paper, is more than a guide to the moon's phases it's an invitation to connect with the rhythms of nature. A piece of the cosmos, for your home.
• •Ink, paper, and intention. Each of our prints is a labor of love, crafted with sustainable materials and time-honored techniques. Here a glimpse into how we bring our 'Map of the Heavens' to life. #MarginsImprint #SustainablePrintmaking #Artisanal
• •Welcome back, stargazer. As a returning member of the Margins Imprint family, we want to offer you an exclusive first look at our new collection of botanical prints. Thank you for continuing this journey with us.
• •Hold the heavens in your hands. Our Planisphere print is meticulously silkscreened with soy-based inks on rich, tactile paper. A timeless piece for dreamers, astronomers, and lovers of the night sky.
• •Looking for art that tells a story? At Margins Imprint, we create unique, handcrafted prints inspired by the world around us and the universe above. Discover sustainable art that speaks to your soul.