Brand Tone

authoritative yet approachable and encouraging

Brand Values

• •Expertise & Accuracy: Providing definitive and meticulously researched information on English grammar and punctuation, specifically tailored for the spoken word and transcript production.
• •Clarity & Understanding: Breaking down complex rules into understandable concepts and emphasizing the logic behind them.
• •Practical Application: Offering resources that provide practical solutions for everyday challenges faced by court reporters, scopists, and proofreaders.
• •Dedication & Passion: A lifelong commitment to teaching and a genuine desire to help students and professionals succeed in their careers.
• •Community & Support: Fostering a supportive learning environment through Q&A sessions, workshops, and online groups where individuals can seek guidance and share knowledge.
• •Continuous Learning: Encouraging ongoing professional development and mastery of English language skills.
• •Professionalism: Upholding high standards in educational content and interactions.

Best Practices

• •Maintain Authority with Approachability: Always provide accurate, well-researched information, but frame it in an encouraging and supportive manner. Use clear, direct language, avoiding overly academic or condescending tones.
• •Emphasize Practical Solutions: Connect every piece of advice or teaching point back to its real-world application for court reporters and related professionals. Show *how* this knowledge solves their problems.
• •Be Clear and Concise: Reflect Margie's 'short-n'-sweet, no-frills blog' style by getting straight to the point. Ensure explanations are easy to grasp, even for complex topics. Use examples generously.
• •Foster a Sense of Community and Support: Encourage questions and interaction. Position the brand not just as an information source, but as a supportive partner in professional development. Use inclusive language.
• •Inject Personality (Charm & Humor): Where appropriate, allow Margie's known 'natural charm and humor' to shine through. This could be in anecdotes, relatable examples, or a generally warm and engaging writing style, making the learning process more enjoyable.

Social Perception

highly authoritative, trustworthy, and indispensable resources

Copy Examples

• •Headline: Stop Guessing, Start Knowing. Master Transcript Punctuation with Margie Holds Court. Body: Tired of second-guessing commas and apostrophes? Margie Wakeman Wells, the expert court reporters trust, breaks down complex English rules into easy-to-understand lessons. Enroll in a course today and punctuate with confidence! #CourtReporting #PunctuationPro #EnglishGrammar
• •Social Media Post (Image: Cover of 'Bad Grammar/Good Punctuation'): Text: Meet your new best friend in transcript accuracy! Margie Holds Court's 'Bad Grammar/Good Punctuation' isn't just a book; it's the definitive guide for countless court reporting professionals. Get your copy and elevate your skills. Link in bio! #Steno #Proofreading #EnglishDiva #MustRead
• •Email Subject: Unlock CEUs & Expert English Insights with Margie's Gurus! Body: Join Margie's Gurus, the exclusive community where your toughest English questions get answered directly by Margie Wakeman Wells. Enjoy monthly workshops, Q&A, and discounts—all while earning CEUs! Become a Guru today. #ContinuingEducation #GrammarGeek #CourtReporterLife
• •Website Pop-up/Banner: Text: Confused by a tricky sentence? Margie's Blog has the answers! Explore 'All Things English' for free tips, clear explanations, and practical advice from the leading expert in court reporting English. Click to Read! #LearnEnglish #GrammarTips
• •Promotional Snippet: Text: From foundational grammar to the nuances of spoken-word punctuation, Margie Holds Court provides practical solutions for a flawless transcript, every time. Invest in your career with expert-led education. #Transcription #Scopist #EnglishForWork